Extending their international association to India, premium Italian denim brand GAS partnered with Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) for Revfest where 5 new motorcycles including Honda’s flagship “Make in India” model CBR 650F unleashed the next revolution in fun motorcycling in India. This was a simultaneous launch on the 4th of August across 3 cities, Delhi, Mumbai and Bangalore with GAS as the official style partner for the hosted fashion shows to showcase their Autumn/Winter 2015-16 collection. The Delhi edition, held at the Pragati Maidan, saw Bollywood superstar Akshay Kumar and Taapsee Pannu at the event.
The association of GAS with Honda dates back to more than 15 years, where GAS has been the exclusive fashion sponsor of the Honda MotoGP teams alongside champions such as Mick Doohan, Valentino Rossi, Nicky Hayden and Dovizioso. Marc Marquez, the Honda rider and global brand ambassador for GAS, has been the MotoGP champion for 2013 and 2014 and the youngest MotoGP champion.
GAS is a premium aspirational denim lifestyle brand addressing both men and women. The element around which quality products revolve, products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions.
The brand has been present in India since 2007. In India GAS has partnered with Reliance Brands Limited (part of Reliance Industries Group). The distribution network comprises 65 points of sale, including Flagship Stores in Delhi and Mumbai. Gas is also sold through third party e commerce platforms such as Myntra, Jabong , Amazon and Flipkart.
“I am excited about this opportunity, which combines several elements that are particularly close to my heart. It is truly thrilling to showcase our collection in a prestigious context in a country that is fascinating, full of history and has a bright future, and in collaboration with a global giant with whom we share a long history of success,” said Claudio Grotto, Founder and President, Grotto S.p.a., GAS’ parent company.
This launch partnership between GAS and Honda is just the first step to a long term relationship in India. GAS will retail a special limited edition capsule of GAS – Honda motorbiking clothing and accessories at the top 14 select Honda flagship stores. All GAS stand-alone stores will also have a dedicated showcase area to display the limited edition Honda-GAS biking capsule collection.
Commenting on this launch, Keita Muramatsu, President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) said, “Honda’s association with GAS goes back a long way and across several geographies. There is an emotional relationship between a rider and his bike. So also with his clothing gear. We are delighted to bring this magic to India.”
Grotto S.p.A. since 1984 designs, produces and distributes collections of clothing, footwear and accessories with the GAS brand for men, women and children. The company was launched at the beginning of the Seventies out of the passion and creativity of Claudio Grotto, the President and Founder, in Chiuppano (Vicenza), in the heart of North-East Italy. GAS’s core business is denim, the element around which quality products revolve, products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions. Today, Grotto S.p.A. is an international company, determined to further expand its presence abroad, particularly in Europe and Asia. The company implements a strong Vertical Retail strategy on a global basis.
Reliance Brands Limited is part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of BCBG MAXAZRIA, BROOKS BROTHERS, DC SHOES, DIESEL,
DUNE, ERMENEGILDO ZEGNA, HAMLEYS, HUNKEMÖLLER, ICONIX, JUICY COUTURE, KENNETH COLE, MUJI, PAUL & SHARK, QUIKSILVER, ROXY, REISS, STEVE MADDEN, SUPERDRY AND THOMAS PINK.
About Honda Motorcycle & Scooter India Pvt. Ltd.
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% subsidiary of Honda Motor Company, Japan – the World’s No.1 motorcycle company. Honda started Indian 2Wheeler operations in May 2001. In 14 years since then, Honda has grown to become the Second largest two-wheeler company in India with more than 20 million happy customers. Honda’s exhaustive product portfolio in India meets the varied needs of customers across automatic scooters (Activa, Dio, Activa-I, Aviator, Activa 125), motorcycles (CD 110 Dream, Dream Neo, Dream Yuga, Livo, CB Shine, CBR 150R, CB Unicorn 160, CBR 250R) to big bikes (CBR 650F, CB 1000R, CBR 1000RR, VT 1300CX, Goldwing). Today every 7 seconds, a new customer joins the fast expanding Honda family in India.