- Ford India May domestic wholesales reach 5,780 units; Export grew to 11,499 vehicles
- Launches a new campaign featuring Ford portfolio of products and services, promising trust and transparency as experienced being part of a family
- Ford also introduces Parts Price Calculator on Ford India Website, allowing customers to know the cost of all major fast-moving Ford parts
- Ford EcoSport continues to win hearts in the recently introduced Trendy ‘Black Edition.’
NEW DELHI, India, June 1, 2016 – Ford India’s combined domestic wholesales and exports in May grew to 17,279 vehicles from 11,714 in the corresponding month last year.
May domestic sales grew to 5,780 vehicles as against 4,726 units, while exports grew to 11,499 vehicles compared to 6,988 units as in the same month last year.
“Ford continues to grow faster than the industry. This is a proof point of our relentless focus on transforming the Ford brand in India with transparency and attentiveness at its core. Besides our fresh and dynamic product portfolio, Ford is focused on enriching value of ownership for Indian customers through transparent initiatives like Service Price Promise and Parts Pricing Calculator which are now available on our website,” said Anurag Mehrotra, executive director, Marketing, Sales, and Service at Ford India.
Strengthening its product offerings, Ford introduced the trendy ‘Black Edition’ of its capable compact SUV Ford EcoSport in May. Accentuating EcoSport’s bold design, the new ‘Black Edition’, gives the compact SUV an even more striking look and a substantial road presence.
In its efforts to build the pool of skilled technicians to strengthen its after-sales experience, Ford partnered with Industrial Training Institutes in Kolkata, Cuttack, and Jaipur to establish Automotive Student Service Educational Training (ASSET) Centers in May.