- January domestic wholesales grow to 7,045 vehicles; Exports at 5,789 units
- Ford strengthened its commitment to bring global products that Indian customers want and value in January; introduced all-new Ford Endeavour
- Showcased the iconic Ford Mustang in India in January; Sales to begin in second quarter of 2016
- Offers freshest, youngest and most vibrant product portfolio in India with all-new Endeavour, EcoSport, Figo Aspire and the Figo
NEW DELHI, India, February 1, 2016 – Continuing to delight customers with its freshest, youngest and most vibrant product portfolio, Ford India’s combined domestic wholesales and export sales in January grew to 12,834 vehicles, up from 9,061 vehicles in the corresponding month last year.
January domestic wholesales grew to 7,045 vehicles against 6,647 units in the same month last year, while exports more than doubled to 5,789 from 2,414 units in January 2015.
“We ushered in the new year by taking rapid strides in our commitment to India and our consumers. Ford is continuing to introduce the most relevant and dynamic products to delight customers like the all-new Ford Endeavour and Ford Mustang,” said Anurag Mehrotra, executive director of Marketing, Sales and Service, at Ford India.
“Not just freshest and most capable products, 2016 also mark the beginning of our journey to redefine customer expectations. In 2016, Ford owners will benefit from numerous initiatives we have undertaken to enhance affordability and accessibility of our products & services, delivered to them with complete transparency. We are confident that these initiatives will help extend the joy of owning a Ford to hundreds and thousands of new Indian customers,” Mehrotra added.
In the past month, Ford India introduced its capable and modern all-new Ford Endeavour, featuring several first-in-class and best-in-segment features. This latest One Ford product raises the bar for premium SUVs in India with outstanding capability, advanced technology and smart design. It leverages Ford’s five-decade long expertise in designing SUVs to deliver great off-road capabilities with unmatched on-road comfort and exceptional safety, all with space to seat seven adults
With an aim to meet the diverse needs of Indian consumers, Ford also showcased its iconic pony car Ford Mustang in January to meet the needs of performance enthusiasts. Sporting a sleek new design, world-class power, and innovative technologies, Ford Mustang epitomizes the passion and driving enjoyment inherent in all Ford vehicles. This popular muscle car is set to hit Indian showrooms in the second quarter of 2016
Ford will showcase its young, dynamic and vibrant portfolio at upcoming Auto Expo in New Delhi from February 5 to February 9.