- Domestic wholesales in April grew to at 7,618 units; Exports rose to 17,531 vehicles
- Introduced sharper and spirited ‘Sports Editions’ of hatchback Figo and compact sedan Aspire to enhance the style & fun-to-drive quotient of the two models
- Launched a new advertising campaign urging customers to make automotive safety a priority and not a choice
- Extends its sales and service network in Jammu, Ghaziabad and Faridabad with the inauguration of Tawi Ford, Adiv Ford and Pahwa Ford
NEW DELHI, May 2, 2017 – Ford India continued its growth momentum in April with a steady rise in combined domestic wholesales and exports to 25,149 vehicles from 16,470 vehicles in the corresponding month last year.
April domestic wholesales stood at 7,618 vehicles, up from 6,531 units, while exports grew to 17,531 vehicles from 9,939 units in the same month last year.
“Ford continues to outpace the industry with a consistent double-digit growth in domestic sales, thanks to our capable and dynamic product portfolio. Our promise to deliver an affordable, transparent ownership experience is bringing scores of new customers to the Ford family,” said Anurag Mehrotra, executive director, Marketing, Sales & Service at Ford India.
Delivering on its product-led innovation promise, Ford India introduced sharper, spirited Sports Editions of its hatchback Figo and compact sedan Aspire in April. The sports editions further enhance the fun-to-drive credentials of the two capable models with a dozen design & performance changes.
During the month, Ford India started a new campaign to sensitise car buyers on the importance of safety and urging them to make it a top priority, not just another choice. The campaign, titled The Uncomfortable Question, finds its roots in the research that shows safety in car buying decisions play second fiddle to every other parameter – be it looks or mileage and even convenience features.
“The safety of our customers and their loved ones is a top priority for Ford. Hence our entire portfolio in India today comes equipped with advanced safety features such as ABS, EBD, side & curtain airbags as well as industry-first knee airbag to keep vehicle occupants safe,” Mehrotra added.
Ford India’s marquee off-roading experiential event, ‘Great Ford Endeavour Drive’, was organised in Hyderabad in the past month. The Endeavour won the hearts of experts and customers alike with its versatile on-road performance and off-road capabilities.
In April, Ford India also strengthened its sales and service footprint with the inauguration of new facilities in Jammu, Ghaziabad and Faridabad. The company now has a strong presence with 376 sales and service outlets, covering 209 cities across India.