- Ford India domestic wholesales stood at 7, 508 units in October; Exports rose to 14,535 vehicles
- Extended its sales and service network with the inauguration of its new dealership Cross Land Ford in Jaipur
- Introduced its signature edition range of accessories on India’s most awarded compact SUV EcoSport
Ford India’s combined domestic wholesales and exports grew to 22,043 vehicles in October in comparison to 20,420 vehicles in October 2015.
October domestic wholesales stood at 7,508 vehicles against 10,008 vehicles in the same month last year, while exports grew to 14,535 vehicles compared to 10,412 units in October 2015.
“The automotive industry is seeing the impact of a good monsoon, 7th pay commission and other macro-economic indicators like inflation. As we look for the industry momentum to sustain, Ford remains committed to its strategy of product led innovation, a differentiated customer experience, and breaking the myth on our cost of ownership”, said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India.
Adding to the joy of the festive season, Ford India introduced Signature Edition Range of Accessories on India’s most awarded compact SUV EcoSport. Donning fresh, attractive exteriors and sportier interiors, the Black Titanium variant of Ford EcoSport with Signature Edition range of accessories is available starting INR 926,194 (Ex-Showroom, Delhi) including 37,894 worth of accessories inclusive of fitment and painting.
In the month of October, Ford India continued to extend its sales and service network with the inauguration of its newest dealership, Crossland Ford in Jaipur. Spread across 23,430 square feet, and 20 service bays, the sales and service facility showcases Ford’s youngest and vibrant product portfolio including the EcoSport, Endeavour, Ford Aspire and the all-new Figo.
To give a first-hand experience of All-New Endeavour’s best-in-class off-roading capabilities, Ford India also scheduled a ‘Great Ford Endeavour Drive’ in Delhi.
The experiential drive was designed to showcase these capabilities in a curated environment. Customers got a chance to experience the exceptional ride quality and dynamic handling of this premium SUV.