CEAT launches industry-first high mileage tyre ‘Milaze X3’ with 1 Lakh km range

An upgraded range of tyre superior to existing competition products

Mumbai, 18th September 2017: CEAT Limited, a leading Indian tyre manufacturer launched its industry first tyre range – ‘Milaze X3’ boasting superior longevity that will last for more than 1 lakh kilometres. The new generation proprietary wear resistant compound in Milaze X3 ensures superior longevity that gives a longer tyre life. Aligned with CEAT’s vision of making mobility safer and smarter every day, ‘Milaze X3’ is the best in class high mileage tyre suitable to small car, hatchback and entry level sedan. ‘Milaze X3’ will be available in all metro cities followed by tier I and II cities.

Upgraded ‘Milaze X3’ tyre has new generation tread compound, optimized shoulder depth, rigid shoulder blocks that gives longer tyre life and ensures safer driving experience. The higher groove depth of tyres also provides high resistance. Tyres also ensure superior load distribution that offers improved riding comfort for safer and pleasant travel. It is the only tyre which lasts up to 1 lakh kilometres with better stability and stronger grip on the roads.

Commenting on the launch of tyres, Nitish Bajaj, CEAT Vice President -Marketing, said: “It has been our continuous endeavour to launch new tyres in the industry that can make mobility safer and smarter every day for customers. While introducing new products and services, we focus on innovation quotient that can provide more value to our customers and benefit society and the environment. Milaze X3 is one such product which pushes the boundaries of tyre mileage. At CEAT, we strive hard to make travel more efficient for customers by reducing the cost and time of travel with improved convenience.”

‘CEAT Milaze X3’ tyres are available in the size of 12” to 15” (Rim Diameter) for front and rear.

About CEAT Ltd (www.ceat.com):

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

Mumbai head-quartered RPG Enterprises is one of India’s largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.22,000 crore.