Bridgestone’S Ecopia Ep150 Associates With Honda’s Newly Launched WR-V

Bangalore (March 23, 2017): Bridgestone India Pvt. Ltd., subsidiary of the world’s largest tyre and rubber company, Bridgestone Corporation, today announced its association for ECOPIA EP150 OE fitment for Honda’s all-new premium Sports Lifestyle Vehicle, WR-V.

Speaking on the occasion, Mr. Katsuyuki Yamamura, Director of Consumer Products, Bridgestone India Pvt. Ltd. said, “We are proud to be associated with Honda’s newly launched premium Sports Lifestyle Vehicle, the WR-V which has been launched globally first in the Indian market. WR-V showcases best in class fuel efficiency which resonates with our environmental friendly tyre range – ECOPIA. EP150 tyres helps in achieving better rolling resistance without compromising wear life, wet handling and durability. Ecopia is a low rolling resistance tyre which improves fuel consumption which saves fuel cost upto 7% and also contributes to the reduction of CO2 emission.”

(Overview of tyres supplied)

 WR-V  ECOPIA EP150  195/60R16 89  H

<ECOPIA EP150’s features>

ECOPIA EP150 tyres utilizes unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, safety and durability. These tyres have been engineered for the cost-conscious and eco-conscious driver.

ECOPIA EP150 is a tyre that truly reflects Bridgestone’s advanced technology and commitment to innovation. This low rolling resistance tyre is designed to deliver excellent fuel economy and low noise while maintaining Bridgestone’s renowned safety standards.

  • Key Features:
  • Excellent braking performance
  • Improved fuel efficiency
  • Low noise for a quieter, more comfortable ride
  • Superior wear resistance
  • Exceptional handling in hazardous and wet conditions

New technologies in New Tread Design

Rib-linked blocks

Outstanding braking performance.

It uniforms ground contact when braking, enhances braking even in wet condition.

Optimized 3D block shape

Tread pattern pushes water aside for smooth rolling.

ECOPIA compound

Improves rolling resistance.

Weight – optimization

Optimize the balance of each material for improved RRC without compromising the durability.

About Bridgestone India:

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

About Bridgestone Corporation:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.