16th Edition of the MercedesTrophy tees off in Mumbai

  • MercedesTrophy India qualifiers to be played over 25 days across 14 Indian cities
  • Largest participative golf tournament in India with close to 2500 golfers
  • Over 60000 golfers from around the world to participate in MercedesTrophy
  • The top three golfers from India will qualify to play at the prestigious world finals in Stuttgart

Mercedes-Benz India will tee off the 2016 MercedesTrophy in Mumbai from the 6th-8th of January at the Willingdon Sports Club. The annual tournament in its 16th edition in India will feature 25 days of qualifiers engaging about 2500 golfers, making it the largest participative golf tournament in India. Globally, MercedesTrophy witnesses participation of approximately 60,000 golfers from across 50 countries battling it out for the top prize, making it one of the world’s largest sporting events.

The 40 winners from the qualifying rounds being held in 13 cities – Bengaluru, Coimbatore, Pune, Chennai, Ahmedabad, Mumbai, Hyderabad, Jamshedpur, Jaipur, Bhubaneswar, Chandigarh, Kolkata and Delhi, will then compete at the National Finals at the Oxford Golf Resort, Pune from 30th March – 1st April, 2016.

Three Winners from the National Finals will further progress to the MercedesTrophy World Finals – Stuttgart, Germany in September 2016, to compete against the winners from all over the world.

The format of play will be Double Peoria in two handicap categories with all the Mumbai amateurs vying for six coveted National Finals spots up for grabs. The unique format of adjusting handicaps of players each day enables more golfers to have a chance of qualifying for the National Finals.

10 finalists will emerge from the 5 rounds of qualifiers in Delhi NCR-the most from amongst all 13 cities. One winner will travel to the British Open Championship and will get a chance to play the Royal Troon Championship course the day following the tournament.

Another 4 winners will tee off for a golf trip to Abu Dhabi. The ‘Best Maintained Car’ winners will compete for a wild card entry to the India national final. In order to introduce beginners to the game, Mercedes-Benz will host golf clinics at each round of the tournament.

About Mercedes Trophy

The Mercedes Trophy, with more than two decades old legacy as the biggest and finest golfing event in the world. Now in its 16th edition in India, the prestigious tournament offers Indian golfers the coveted opportunity to compete internationally even as they rub shoulders with some of the game’s most successful proponents. Globally, over 60,000 golfers from 50 countries vie for the top honours in the tournament that defines sports, exclusivity, entertainment and glamour, with a class that epitomizes Mercedes-Benz.

About Mercedes-Benz India: Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost assembly plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45 and AMG GT S. Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST’ which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach. The company has launched fourteen products, including some of the most awaited cars like the AMG GT S, GLE, Mercedes-Maybach, the CLA, the new C 220 CDI, the new B-Class, the new A-Class, the new E-Class. Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan, the AMG G 63 ‘Crazy Colour’ and the Mercedes-AMG C 63 S. Mercedes-Benz India also inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore, Raipur, Calicut along with a new city showroom in Bangalore, Chennai and service outlets in Trivandrum, Chennai and Calicut. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 80 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India. Mercedes-Benz India registered a stellar 34% year-on-year growth by selling 10079 units in the Jan–Sep 2015 period. Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories. Mercedes-Benz also takes the highest rank in the J.D. Power Customer Service Index among the luxury brands for the Second Year in a row.