“IBW Iconic 5 Ride kicks off in Pondicherry, hosts 250 bikers from across South India”
Location, Date: India Bike week 2017, Asia’s biggest motorcycle party is back with a bang! IBW is India’s biggest and most anticipated biker’s festival for motor enthusiasts, adrenaline junkies and passionate adventurers. In its 5th edition, the promoters Fox Life and 70 EMG, are introducing the ‘Iconic 5’ Rides – 5 incredible journeys spread through the year culminating at the legendary ride to India Bike Week, Goa scheduled for 24th & 25th November 2017.
The first weekend of February 2017 witnessed the first IBW Iconic 5 event. Riders from Dharmapuri, Bangalore, Kochi, Trivandrum, Hampi, Chennai rode in to Pondicherry for the three-day celebration. Close to 250 bikers riding all kinds of motorcycles came in to celebrate the passion of motorcycles and brotherhood. The three event included inspirational riders’ documentary, interactive sessions with Kedarnath GM (Author, adventure rider and known for his 18,000 km ride across to Europe covering 13 countries), Moto-VLogging by OGGY F (an influential Moto V-Logger) and a CEAT safety session by India Motorcycling Academy.
Upcoming Rides for IBW Iconic 5
Chikhaldara: 3rd – 5th March 2017
Daman: 24th – 26th March 2017
Cherrapunjee: 7th – 9th April 2017
The Great Migration to IBW 2017, Goa: 21st to 23rd November 2017
The event ended with an epic rally across Pondicherry to the East Coast Road, the array of Triumph, Harley, Ducati, Benelli, Enfield, Yezdi and KTM riders rode in single file enthralling the bike enthusiasts in Pondicherry with the machines and camaraderie. Participating clubs included Freedom Riders, Piston Heads Dharmapuri, United Bikers Chennai, India Bull Riders Bangalore, Indian Motorcycles Riding Group Kerala, Riders Association of Triumph and Benelli Riders.
Talking about the 5th edition of India Bike Week, Paras Bali, Vice-President Ad Sales & Partnerships, FOX Networks Group said, “Fox Life has been a co-owner of India Bike Week since its inception and we are thrilled to have been a part of the journey as IBW turns 5 this year. Fox Life is all about experiments, new journeys and experiences and IBW embodies all these, being an engaging and adrenaline filled lifestyle festival. From musicians to engineers and from celebrities to CEO’s, IBW brings together attendees spanning across domestic demographics and international borders. 2017 is the 5th Year of the Festival, and we want to make this edition really special for the community that made IBW one of the world’s greatest motorcycle festivals with their passion and commitment.”
“IBW is 5! And what better way to celebrate this milestone than a ride. A fabulous route, the company of like-minded people made a fabulous weekend of riding, bonding and sharing. At the first Iconic 5 ride, 250 people rode out hundreds of kilometers on our milestone occasion and we were thrilled with the camaraderie between these strangers, uniting and bonding around their shared passion for motorcycles. Biking has become a serious hobby, and we were happy to add to their skill sets, inspiration and information with our carefully curated sessions by veteran adventure travelers, Vloggers and professional riders”. – Thanush Joseph, Director – Marketing, 70EMG said.
The ride was supported by CEAT, Triumph and DSK Benelli. All Iconic 5 rides are free entry to all bikers and will end with an IBW curated party and event in each destination.
About IBW 2017
India Bike Week has grown to become the most important, and certainly the largest annual biking event in India. And like every year, the next edition promises to be bigger, better and louder! In November 2017, IBW plans to expand the IBW beyond the festival arena and the festival dates on the grounds to include Hill climbs, shack-hopping, rides to Chorla Ghats/ South Goa and a series of offsite parties across Goa before the festival dates of Nov 24 & 25. Riders can also expect international participation & content for IBW 2017.
About Fox Life
India’s number #1 travel and lifestyle channel. FOX Life is a global brand, the flagship lifestyle channel in the FOX Networks Group portfolio. FOX Life showcases exciting content that viewers love and many more interesting and fun journeys – from exploring a mouth-watering array of food from around the world, to fashion, to music, to party, to reality, to sexy destinations – giving viewers a variety of content.
FOX Life reaches out to audiences in India and various South Asian countries including Nepal, Bhutan, Bangladesh, Pakistan and Sri Lanka. The channel is available in four different languages- English, Hindi, Tamil and Bengali and is also available in High-Definition.
About 70 EMG
Seventy Event Media Group is an award winning integrated event management company known for delivering outstanding events in India and across the world. It is known for producing some of the most exclusive, high profile events, weddings, fund raising benefits and luxury brand experiences. Established over a decade ago, The Seventy Event Media Group has been the driving force behind some of the greatest corporate, institutional and private events. It is recognized for producing some of the largest, most sophisticated, innovative and memorable events for world leading brands and individuals.