New Delhi, October 07, 2017: Hyundai Motor India Ltd, the country’s second largest passenger car manufacturer and the number one exporter since inception initiated ‘Experience Hyundai’ campaign across 418 rural locations in India. The campaign aims to generate high engagement with customers during the festive season through a Pan-India road show.
‘Experience Hyundai’ campaign is organized to enhance customer connect in the rural markets with a Caravan of Hyundai cars in the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.The teams will visit residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of world-class Hyundai cars.
Commenting on the campaign Mr. Rakesh Srivastava, Director, Sales and Marketing, Hyundai Motor India Ltd. said, “Rural market is a key driver in Hyundai’s growth strategy in India as these markets are growing fast with the economy. Our continued focus through initiatives such as ‘Experience Hyundai’ campaign has made Hyundai a preferred brand in the growing rural market. We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.”
During the Experience Hyundai campaign, the customers will be offered with test drives, festive schemes, attractive finance and exchange offers along-side various interactive games, quiz, assured gifts and lucky draws.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and number one car exporter since inception in India. It currently has ten car models across segments – Eon, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra, Tucson and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 87 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. To support its growth and expansion plans, HMIL currently has 480 dealers and more than 1,260 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.