Yokohama India, a fully owned subsidiary of Japanese Yokohama Rubber Co., Ltd., announced that it will be one of the exhibitors at India’s 13th Auto Expo 2016. The Auto Exposition 2016 will be held between the 5th -9th February 2016 in Greater Noida.
This year will mark Yokohama India’s fifth straight appearance at the expo since it first exhibited in 2008. India’s Auto Expo, the nation’s largest motor show, is held every alternate year.
The YOKOHAMA booth will introduce visitors to a variety of YOKOHAMA Tyres, starting with the “Advan Sport V105” (catering to the luxury segment of cars, likes of Mercedes, Audi etc) and “Geolandar SUV G055” (catering to crossovers plying in cities and in need of better handling). These also are Yokohama India’s new launches in 2016, for the Indian Market.
YOKOHAMA’s global flagship brand “ADVAN,” the “GEOLANDAR” series for SUVs, “YOKOHAMA Blue Earth A”, “YOKOHAMA Blue Earth” which is global concept that YOKOHAMA is communicating throughout the world. Last but not the least “YOKOHAMA Earth-1” and “S-drive” now both Made In India. Yokohama Earth-1 was the first product specifically designed for diverse Indian road conditions.
Yokohama through this booth will also exhibit its grand alliance with Premier League renowned Chelsea FC.
Since its establishment in April 2007, Yokohama India has been engaged in marketing activities and network-building in preparation for an expected steady growth in demand in the Indian market.
The previous Auto Expo, held in 2014, attracted 1,500 exhibiting companies from 23 countries with two concurrent shows, the Motor Show and the Auto Components Show, being held at different sites for the first time.
Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.