Yamaha gives its popular FZ series a stormy makeover

FZ16 & FZ-S get new colors, graphics and ‘Stylish Macho’ statement

New Delhi, 28th April, 2010: Riding on the grand success of its muscular and hottest-looking FZ16 and FZ-S bikes, India Yamaha is introducing new color schemes and graphics to add more zing to their appeal. Also, the company will communicate both FZ16 and FZ-S under a single style statement – Stylish Macho. The FZ series are very popular amongst youngsters and have been a prized possession of more than 1 lakh happy customers. In 2009 fiscal, the company sold 85,000 units of FZ16 & FZ-S, contributing to 40% of total sales volume.

The new FZ-S will be available in Black Cyber Green, Silver Tech and Sport Electric Blue colors while new FZ16 will come in Lava Red and Midnight Black. The all new stylish graphics and change in the color of some body parts will compliment the overall macho expression of these bikes. Further, Yamaha has incorporated new logo which will give these bikes more masculine feel. These bikes will be BSIII emissions regulations compliant.

Speaking on the latest versions of FZ16 & FZ-S, Mr. Koji Arai, Director & Chief Sales Officer , India Yamaha Motor Pvt. Ltd. said, “With the refreshed versions of FZ16 and FZ-S, we want to strengthen our presence in the highly competitive 150cc+ segment and increase our share from 12% to 20% by year-end. We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. The stylish graphics will take the street fighter image to its next level.”

The bikes boast of 153cc air-cooled, 4-stroke, single-cylinder high torque engine for active & aggressive city riding. The engine is born out of the quest for the ultimate in intake efficiency, combustion efficiency and minimum horsepower loss. A negative pressure type Φ26mm carburetor with TPS (Throttle Position Sensor) contributes to outstanding engine response. The 5-speed transmission provides a smooth operational touch and the gear ratios provide optimum performance and agility in city riding.

The placement of ‘MidShip Muffler’ is toward the center of the machine to achieve good concentration of mass, exhaust efficiency and handling. Monocross rear suspension ensures agile running performance and handling. The bikes also have “140/60-17” size rear radial with a 60% aspect ratio that contributes to better grip and handling stability.

FZ series bikes are designed & engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership.  The strategically use of graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customized exclusively to cater to his needs. The target demographic is 18-35 year old male who is brand conscious, stylish & confident and has an active mindset & inclination towards good things in life. Quality is critical to him and flashing accessories and latest gadgets is his style quotient.

The new FZ-S will be available at a price of Rs. 67,000/- while FZ16 is priced at Rs. 65,000/- (Ex-showroom, Delhi).

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.

IYM operates from its state-of-the-art-manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), YZF-R15 (150cc), Gladiator Type SS & RS (125cc), YBR 110 (106cc), G5 (106cc), Alba (106cc) and Crux (106cc).