UM Motorcycles rides into the “City Of Temples”, Bhubaneswar; inaugurates its 1st dealership in the state of Odisha

  • State-of-the-art outlet spread over a total of 4700 sq. ft shall offer the flagship models – Renegade Commando and Renegade Sports S
  • Twenty dealership in the country till now
  • 24X7 Roadside Assistance Programme (RSA) already available in the city
  • The Renegade Sports S is available at INR 1,69,409lakh (ex-showroom, Bhubaneswar), while the Renegade Commando is available at 1,75,928 lakh (ex-showroom Bhubaneswar).

Bhubaneswar, March 06, 2017: UM Lohia Two Wheelers Pvt. Ltd, the Indian arm of the American motorcycle maker UM International, LLC — along with Lohia Auto inaugurated its dealership in Bhubaneswar today. The dealership located at NH-5, Pahal, Bhubaneswar was inaugurated by Mr. Rajeev Mishra, CEO UM Lohia Two Wheelers Pvt. Ltd. The state of the art dealership spread over 4700 sq. ft includes display space as well as the service centre. The entire range of UM accessories and apparel will also be available at this dealership. Besides this, the customers will also be part of the 24×7 Roadside Assistance Programme (RSA) that is already being offered by UM Motorcycles for their customers pan India.

Speaking at the launch, Mr. Rajeev Mishra, CEO – UM Lohia Two Wheelers Pvt. Ltd. said, “Bhubaneswar as we all know is India’s one of the upcoming cities, which boasts of good road infrastructure and a rising per capita income. The inauguration of this facility in Bhubaneswar is part of our growth strategy to expand our touch points across India. This dealership has been set up keeping in mind the rising demand for cruiser motorcycles here and will cater to this need. We have been working to create motorcycles that engage with the rider and offer a balance between ergonomics and performance.

Elaborating further, Mr. Jay Prakash Didwania, MD,UM Odisha said, “We are delighted to partner with UM Motorcycles  to open its dealership here in Bhubaneswar. The city has a rich motorcycling culture and I am sure that all bikers who prefer cruisers will opt for the world class motorcycle. UM Motorcycles has a lot of growth potential in a city like Bhubaneswar and we look forward to contributing to the growth of the company. Our investment in the showroom and workshop has already paid dividend, as we already have orders even prior to the inauguration”.

The specifications of the motorcycles are

  Renegade Commando Renegade Sports S
Engine Capacity 279.5cc 279.5cc
Weight 172 kg 172 kg
Length & Width 2257mm & 780mm 2227mm & 780mm
Wheelbase 1545mm 1545mm
Min Ground Clearance 200mm 200mm
Fuel Tank Capacity (Liters) 18 18
Price 1,75,928 1,69,409

An innovative feature called Service Alert Maintenance comes as a standard fitment in both the Renegade Commando and Renegade Sports S, giving customers a heads-up on the service update.

About UM International, LLC

Known for crafting quality bikes that not only ride but conquer the road, UM Motorcycles International, LLC has established itself a leader in offering products that have changed the dynamics of transportation and riding. Since its inception, the brand has been constantly innovating and creating great concepts to provide exceptional transportation to its customers.

UM International’s US based headquarters in Miami, FL lead the company’s global strategy in sales, marketing, R&D, manufacturing, financial and after sales service efforts worldwide. Product design, innovation and engineering is born in the company’s Miami based R&D and Design center and carries American DNA. With more than 1500 stores worldwide, the company is present in more than 35 countries with manufacturing facilities through JV alliances in the Philippines and Bangladesh to attend to the domestic demand in these two markets and consolidate its expansion into more than 10 ASEAN (Association of Southeast Asian Nations) markets including Indonesia, Malaysia, Thailand and Vietnam.

About UM Lohia Two Wheelers Pvt. Ltd (UML)

With similar ideologies to revolutionize the industry and change the dynamics of transportation, US-based UM International, LLC &Lohia Auto joined hands in September 2014 to form UM Lohia Two-Wheelers Pvt. Ltd. (UML). So far, an investment of INR 100 crores has gone into this JV for business expansion. Manufacturing has been already underway at the Lohia Auto’s Kashipur facility in Uttarakhand which will also support the Government’s ‘Make in India’ initiative.