UM Motorcycles clinches podium finish at Surat International Auto Expo

  • State-of-the-art innovative stall saw a steady stream of visitors
  • Only two wheeler manufacturer to win this award
  • Flagship models Renegade Commando and Renegade Sports S displayed, along with the compete merchandise line-up.

Surat/New Delhi, 3rd February, 2017: UM Lohia Two Wheelers Pvt. Ltd. the Indian arm of the American motorcycle maker UM International, LLC — along with Lohia Auto participated at the recently concluded Surat International Auto Expo organized by The Southern Gujarat Chamber Of Commerce & Industry clinching the first runner up position for the ‘Best Stall Design’ becoming the only motorcycle manufacturer to win this award..The UM stall was an amalgamation of automotive and creative components, highlighted with a colourful mix that added exuberance to the overall feel of the space. This combination along with the attention grabiing looks of the motorcycles ensured the crowds thronged the stall throughout the course of the event. The 1200sq.ft stall garnered applaud from auto enthusiasts and commoners alike, and provided the entire UM experiential, right from the machines, to the apparel and merchandise alike. This was UM’s first big event in the diamond city. At the event UM also announced its 24×7 Roadside Assistance Programme (RSA), which is being offered to all customer free of cost. The UM stall was conceptualized and designed by the in-house brand team.

Speaking on the occasion, Mr. Rajeev Mishra, CEO – UM Lohia Two Wheelers Pvt. Ltd,said,“The dedication and hard work to give the best customer satisfaction does not come overnight. We strive hard everyday to ensure we offer our best to our consumers, not justin terms of our products and service, but also with our interactions with them during such events. We’re proud to have resources on board who bring out their best game forward which is helping us firmly root our feet in the competitive Indian auto industry. The on ground activities along with a strong digital presence are helping the brand increase its outreach to the target audiences, and it’s a testimonial that UM Motorcycles in here for some serious business”.

About UM International, LLC

Known for crafting quality bikes that not only ride but conquer the road, UM Motorcycles International, LLC has established itself a leader in offering products that have changed the dynamics of transportation and riding. Since its inception, the brand has been constantly innovating and creating great concepts to provide exceptional transportation to its customers.

UM International’s US based headquarters in Miami, FL lead the company’s global strategy in sales, marketing, R&D, manufacturing, financial and after sales service efforts worldwide. Product design, innovation and engineering is born in the company’s Miami based R&D and Design center and carries American DNA. With more than 1500 stores worldwide, the company is present in more than 35 countries with manufacturing facilities through JV alliances in the Philippines and Bangladesh to attend to the domestic demand in these two markets and consolidate its expansion into more than 10 ASEAN (Association of Southeast Asian Nations) markets including Indonesia, Malaysia, Thailand and Vietnam.

About UM Lohia Two Wheelers Pvt. Ltd (UML)

With similar ideologies to revolutionize the industry and change the dynamics of transportation, US-based UM International, LLC &Lohia Auto joined hands in September 2014 to form UM Lohia Two-Wheelers Pvt. Ltd. (UML). So far, an investment of INR 100 crores has gone into this JV for business expansion. Manufacturing has been already underway at the Lohia Auto’s Kashipur facility in Uttarakhand which will also support the Government’s ‘Make in India’ initiative.