- Audi promotes its Q range SUVs amongst women; Kickstarts ‘Audi Q-Drive’ in New Delhi
- Reiterates customer centric approach and commitment to innovative campaigns while showcasing its product and technological prowess
- Audi enthusiast film actor Gul Panag co-hosts this exclusive drive; initiates women into the ‘Audi Q Life’ – life of glitz and glamour
- Second leg of the Women’s Power Drive in Mumbai on 26thOctober
- Audi has also initiated the ‘Gift the Q Life’ campaign this festive season to induct more enthusiasts into the ‘Audi Q Life’
New Delhi, October 19, 2012: Audi, the German luxury car manufacturer, today organized Women’s Power Drive, an exclusive program to give women a chance to experience the driving pleasure of the Audi Q range, in New Delhi as part of their rollout of ‘Audi Q-Drive’ in the city. The ‘Audi Q-Drive’, is a one of its kind program which will give participants a chance to experience and test drive the sporty and sophisticated Audi SUV range – Audi Q7, Audi Q5 and the Audi Q3.
“The notion that SUVs are being chosen by men only, is passé. Undeniably, these sporty vehicles have fast gained a preference among today’s women. A good number of our luxury SUVs are being driven by women in India. Audi has always been at the forefront of bringing out new technologies and offering its customers a luxurious and sporty driving experience. Customer delight is one of the pillars on which we plan to build our future and events like these are designed to give our customers a truly once in a lifetime experience”, said Michael Perschke, Head, Audi India.
Audi enthusiast film actor Gul Panag co-hosted the Women’s Power-Drive and took women through the finer aspects of ‘Audi Q Life’ while explaining the features of Audi Q3, Audi Q5 and Audi Q7. Incidentally, Gul also owns an Audi Q5 and recently took a roadtrip to the Sach Pass in the Audi Q5 and Audi Q3. Like Gul, women from all walks of life, cinema and fashion, corporate or professional are also enrolling into the ‘Audi Q Life’.
“I am very devoted to the cause of promoting driving for women. I am certain that Audi’s special focus on catering to this segment will inspire many more women to take to the wheels. The Audi’s Q range – Audi Q7, Audi Q5 and the Audi Q3 are SUVs with different dimensions but all are equally apt for women. I am especially proud and excited to be associated with the ‘Audi Q-Drive’, as it will give women like me an exclusive opportunity to experience the power of the Qs and see how suitable it is for them as well”, said actor Gul Panag.
To make the experience even more exhilarating, Audi has put together a team of India’s most prominent motorsport experts at the helm of the event. The second leg of the Women’s Power Drive is in Mumbai on October 26.
Audi India continues to be the market leader in the luxury SUV segment in India with Audi Q5 and Audi Q7. The launch of Audi Q3 has further consolidated Audi’s dominance in the luxury SUV segment in India.
“This festive season we have initiated an exciting campaign, ‘Gift the Q Life’ to enroll more and more people into the ‘Q Life’ not only by buying our sporty range of Q SUVs – Audi Q7, Audi Q5 and Audi Q3 but also gifting a slice of the ‘Q Life’ to their near and dear ones,” added Mr. Perschke.
Earlier this year, Audi had organized a unique drive experience -‘Audi R-Drive’, for its customers across eight (Delhi, Chandigarh, Ahmedabad, Mumbai, Pune, Hyderabad, Bangalore Chennai) cities in India. The ‘Audi R-Drive’, was a unique initiative which gave participants a chance to experience the award winning Audi R8 V10 Spyder and the Audi RS5.
Audi is focused to strengthen its national footprint across India. The company recently opened new showrooms in Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Further developments include Lucknow and Kanpur among others.
The Audi model range in India includes the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune and Surat.