TVS TYRES Financial Highlights – Quarter 3, FY 2015 -2016.

TVS Srichakra Ltd, one of India’s leading manufacturers of Two and Three wheeler tyres shared its audited financial results for the third quarter 2015-16, ended as of 31st December 2015. The Company has reported an improved EBITDA for the third quarter 2015 – 2016 as compared to Q2 FY 2015 -2016.

Q3 FY 2015- 2016 Financial Highlights:

  • Revenue for Q3 FY15-16 of Rs.508.71 Cr was higher by Rs.19.34 Cr when compared to revenue of Rs. 489.37 Cr in Q3 FY14-15.
  • EBITDA for Q3 FY15-16 of Rs.81.43 Cr is higher by Rs. 30.49 Cr when compared to EBITDA of Rs. 50.94 Cr in Q3 FY14-15.
  • EBITDA margins stood at 16%
  • PAT for Q3 FY15-16 stood at Rs.48.14 Cr as compared to Rs 26.46 Cr. Q3 FY14-15.

Commenting on the company’s financial performance, Mr. P. Vijayaraghavan,   Director, TVS Srichakra Ltd. said, “We could turn out a good performance in this Quarter also – registering an increased revenue over same Quarter last year, reduction in material cost with judicious inventory management, better working capital management resulting in lowering of finance cost and efficiency improvement helping in bringing down the operational cost, have been salient features ”.

Other Performance Highlights

  • EBITDA improved to Rs. 81.43 Cr as against Rs. 50.94 Cr in the Q3 FY14-15.
  • Depreciation charges were Rs. 10.07 Cr as against Rs.7.41 Cr in the Q3 FY14-15.
  • Interest charges were at Rs. 3.10 Cr as against Rs. 7.32 Cr in the Q3 FY14-15.

From one of the youngest tyre brands in India to a multi-billion dollar behemoth, TVS Srichakra Ltd. has evolved into one of the most promising tyre brands in the country. In the last 30 years, TVS Tyres has built on its brand promise to ensure every ride is as safe as it is sensible by focusing on key aspects of durability, customer satisfaction, security, quality and innovation. Riding with the changing times, in 2015, TVS Tyres unveiled a new brand identity with an aim to bring a fresh brand appeal that connects well with a Young India……a changing India supported with a TVC campaign on NAYI SOCH NAYI PEHCHAAN.

As a part of the overall strategy the brand has also built its presence by associating with key sports events to connect with the core target group. Last year, the brand joined hands with Pro Kabaddi League 2015 to support the local kabaddi team from Hyderabad ‘The Telugu Titans’ as an associate sponsor. Continuing the relationship, this year the brand is the associate sponsor for the Bengaluru and Mumbai team in pro Kabaddi League 2016. The brand was also the Co-presenter for the Cricket All Stars Series. It doesn’t end here, TVS tyres associated with Delhi WaveRiders last month, one of the premier teams in the Hockey India League 2016.

 Ushering the new era, TVS Tyres, launched its latest TVC with India’s finest standup comedian Kapil Sharma. Combining humor subtly with key attributes of durability, the TVC further builds on the new brand identity of TVS TYRES.  Kapil Sharma known best for his witty performances is seen bringing ‘The Totally Tikau’ message strongly yet in a light hearted manner.

Customer connect has always been the primary focus and the brand has adopted a complete 360 degree approach  for all communication and marketing campaigns through Television, Print, OOH, Digital, Radio as well as on ground activation and Trade point communication.