Continuing its strong connect with sports, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Road Tyres in India, is the proud Principal Sponsor of the GUJARAT LIONS Franchise for the 9th season of the Indian Premier League (IPL). Adding to the brand’s prestigious list of previous association with sporting events like Pro Kabaddi League, Hockey India League among others, TVS Tyres marks its first association with the Indian Premier League; one of the most sought-after and awaited sport tournaments in the country. GUJARAT LIONS, the newest inclusion in the IPL family is the team representing Rajkot city under the captaincy of the ace batsman, Suresh Raina. As a part of this engagement, all the players’ jerseys will carry the brand ‘TVS TYRES’ along with similar branding on their training kits.
Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd. said, “We are happy to partner with Gujarat Lions, which has emerged as one of the franchises to look forward to for the upcoming IPL season. This association is an exciting platform to reach out to our customers and we are confident of elevating our brand recall to a much larger audience. We wish Gujarat Lions all the luck and look forward to an exciting season of the league.”
“It is a delight to have a powerful brand like TVS TYRES as the proud partner of Gujarat Lions. As both TVS TYRES and Intex have been associated with sports for brand recognition and engagement, the partnership will have fruitful outcome. We are very much thrilled about the partnership and are sure that it will help both brands reach every nook and corner of the country with the IPL,” said Mr. Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies.
The Gujarat Lions squad includes cricketers like Brendon McCullum, Aaron Finch, Dwayne Smith, Ravindra Jadeja, Dwayne Bravo, Dinesh Karthik, Dale Steyn, Andrew Tye, Amit Mishra, Umesh Sharma and others. Gujarat Lions will play a total of 14 matches; out of which 7 matches will be played at two of their home venues, Rajkot and Kanpur. Additionally 1 Spectator stand at Rajkot/Kanpur will bear the name ‘TVS TYRES Stand’.
Post the launch of new identity, TVS TYRES has associated with sporting events like Pro Kabaddi League, and Cricket All Stars Series etc. and this latest association with Gujarat Lions is the brand’s ongoing engagement with sporting events to enhance brand visibility.