Toyota Kirloskar Motor announces the theme of Toyota Urban Cruiser’s launch campaign

~Booking to open by end of August ~

Bangalore, August 13, 2020: Toyota Kirloskar Motor (TKM) today gave a sneak peek into the theme of the launch campaign – “Respect”, for the soon to be launched Toyota Urban Cruiser.

Toyota Urban Cruiser, the youngest SUV in the famed Toyota line-up of SUVs, is an offering to the those who aspire to own a Toyota SUV at a young age.

The theme of the campaign stems from the target audience’s aspiration for early success in life. The SUV segment that has gained much popularity due to its body type and superior road presence commands respect amongst today’s youth. Toyota Urban Cruiser offers an early entry into the Toyota SUV family and comes with Toyota’s global standards of sales & after-sales services.

The theme of respect resonates well with the youth who believe that respect doesn’t come with age but with individual and bold choices.

The all-new Urban Cruiser is built for today’s young achievers who are aspirational and have earned respect for their bold choices. These discerning individuals are versatile, bold, adventurous and known for taking the road less travelled just like the Toyota Urban Cruiser. “All New Toyota Urban Cruiser” launch is scheduled for this festive season.  For more details visit the nearest Toyota Dealership or log into

Overview of TKM:

Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11%
Number of employees Approx. 6,500
Land area Approx. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Up to 3,10,000 units

Overview of TKM 1st Plant:

Established October 1997 (start of production: December 1999)
Location Bidadi
Products Innova, Fortuner manufactured in India.
Vellfire imported as CBU
Installed Production capacity Up to 1,00,000 units

Overview of TKM 2nd Plant:

Start of Production December 2010
Location On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products Toyota Yaris, Camry Hybrid
Installed Production capacity Up to 2,10,000 units