‘STOP THE ENDLESS ACCIDENT’
A Tata Motors initiative to spread awareness on Road Accident Trauma Therapy
Mumbai, October 09, 2020: On the occasion of World Mental Health Day, Tata Motors, India’s leading auto brand, in association with the MindPeers (a mental health tech service platform), today launched a special campaign – ‘Stop the Endless Accident’ – to raise awareness on road safety and trauma caused by vehicular accidents. Keeping in mind that accident survivors are not considered for conventional therapy and counselling, both Tata Motors along with MindPeers through this initiative aim to raise awareness on the importance of seeking counsel for Post Traumatic Stress Disorder (PTSD) caused by car accidents while also providing the survivors with a platform to narrate their stories to motivate others towards counselling.
Emphasizing on the Company’s stance on mental health, this campaign is headlined by a video, which begins with a narration of a survival story and how the moment of the accident replays endlessly in the survivor’s mind till date. The same is followed by stories and instances from the lives of other survivors who underwent a similar experience and suffer from the same PTSD symptoms, years after the incident. Through the medium of these heartfelt stories, the campaign acknowledges and also informs others that a car crash can cause long term PTSD, if not treated right. As a part of this campaign and to give something back to the society and its people, Tata Motors has also stepped forward to provide one free therapy session to each of the survivors who enrol for this service.
Commenting on the launch of this campaign, Mr. Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors said, “At Tata Motors, the safety of our customers is of paramount importance and the same is represented through our safest range of cars and SUVs on road today. This campaign in association with MindPeers is a tribute to accident survivors who suffer from PTSD and should be provided with the necessary counselling and therapy to recover from their traumatic experience while making re-integration into their personal and professional lives easier. We hope that this campaign instils a feeling of realization regarding mental health amongst all viewers while encouraging the need to drive safely.”
According to Ms. Kanika Agarwal, Founder, MindPeers.co, “We have seen a rise in corporates and organizations talking about mental wellness, trying to normalize it. But how many times do you see a brand of this stature accepting the intricacies to take a concrete action. When Tata Motors introduced us to this campaign of acknowledging the trauma and continuous mind struggles that accident survivors go through, I was filled with gratitude and respect. As a core mental health organization, we are working with 100’s of consumers daily struggling with Post Traumatic Stress Disorder (PTSD). One related to accidents is an ignored niche in our society which negatively impacts survivors on their confidence level in all aspects of life. Looking forward to changing lives with Tata Motors.”
Throughout the month of October, Tata Motors will be providing a platform for many accident survivors to tell their stories with a video series across their social media platforms to raise awareness. Accident survivors can visit cars.tatamotors.com/stoptheendlessaccident where they can book their counselling session to start their recovery journey. In addition to the above, the campaign also promotes the #Safetyfirst initiative by Tata Motors, which highlights the importance of road safety for all.
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About Tata Motors
Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
MindPeers.co is a mental health tech service platform that provides affordable, qualitative and evidence based treatment including therapies and a tech based Employee Asssistance Platform. Launched by Kanika Agarwal, an award winning serial entrepreneur, the company helps users in diagnosing and matching with the right therapists for both prevention and treatment goals. Becoming the fastest growing platform for consumers, they now cater to 15+ MNCs making mental wellness a reality for their employees. Their recently launched pan India campaign #MindKiBaat provides byte sized psychoeducation on digital platform changing lives positively everyday.