“MoRTH’s new policy is a great move for both customers and OEMs. It lowers the upfront cost that the consumer has to pay and allows OEMs to build superior products at an affordable price point. Ather has been proactively experimenting with different sales and ownership models and the new policy opens up new opportunities in financing options.
Based on our learning, it will likely take some time for consumers to understand and adopt this model of ownership, but in the long run it will be a big boost to the Indian EV industry. It will also make it easier for new players to join the industry. With BS-6 increasing petrol scooter prices, we expect consumers to shift to electric scooters, which offer great performance, in the months to come.”