Pune based Carbaazi set to transform the Indian Car Industry

Pic 1- (L) Utsaha Khare, CEO and Co-Founder along with (R) Anuj Agarwal, Co-Founder at the official launch of Carbaazi.com- an unique e-marketplace for new car buying

Won over 400 satisfied customers in the last three months

  • Digital platform to make car buying process simpler and hassle-free
  • Hand-holding the customer from Need Assessment – Product fitment to final delivery through its innovative service delivery platform
  • Car dealers to jump on the e-Commerce wave – more customers at no additional investment

 Pune, Tuesday, August 9, 2016:  Buying a new car is a personal milestone which people cherish throughout their lives. The experience of buying a car though is quite forgetful, right from finalizing a model & variant, planning finances and dealing with multiple stakeholders could be more than just cumbersome.  As per a study, around 60% of people are not sure about the vehicles they have booked for themselves and more than half of those want to do some changes post the booking. At times all we need is a trusted advisor to guide us through the process.

Carbaazi addresses the exact same issue, positioning itself as a trusted advisor and helping customers in their entire process of buying a new car. Carbaazi’s unbiased counseling service works with the customers to assess their needs and identify the right model as per their budget. The entire process of Test Drive, Bookings, Loans, Insurance, RTO, timely Delivery, etc., can be executed using Carbaazi’s service platform.

Headquartered in Pune, Carbaazi has secured around a million dollar in their two rounds of funding led by angel investors. They are also backed by Mantra Ventures which are strategic investors in companies like Swipe Telecom, Markets & Markets, Mantra Properties and Global Snackers. Founded by Anuj Agarwal, Rohit Gupta and Utsaha Khare, it’s a marketplace platform which facilitates the transaction between Customers, Car Dealers, Banks, Insurance companies and other new car related products. The customers get access to wider range of products and better offers & deals on their purchase through Carbaazi.

Operational for the last three months, the brand has served more than 400 customers and are targeting at least 5% market share by this festive season. Carbaazi plans to increase its footprint to 5 major metros by end of this fiscal, targeting their midterm goal of achieving 1000 deliveries per month by end of 2017.  With employee strength of 34 as on date, Carbaazi plans to scale this up to 100+ by March, 2017.

Speaking about the initiative, Mr. Utsaha Khare, Co-founder & CEO, Carbaazi said, “It is quite a unique concept as it seamlessly merges digital & offline medium to deliver the benefits to the customers through a single window. Our service delivery platform ensures that every small need of the customer is registered and addressed while keeping the communication prompt & clear.”

 Carbaazi platform provides tremendous opportunity for the dealers to go beyond their geographical reach and conventional channels of sale. Mr. Anuj Agarwal, Co-founder, said “Carbaazi needs to be seen as an online partner of car dealers. We are working closely with dealers of all the prominent brands for faster inventory turnaround and working capital utilisation. We provide the service layer between the dealers and customers”.

Carbaazi is betting big on the e-commerce surge and the automotive market potential; backed by a recent study by CapGemini which states that more than 55% of Indians are likely to book their car online. Analysts believe that the physical infrastructure of conventional channels would not be able to match up with the aspiration of the growing Indian consumers and accordingly the automobile sector too needs to look for channels that complements their existing investments.

Mr. Khare further added “Indians are riding the wave of neo consumerism and expect world class service; they want transparency and clear communication. Carbaazi is a step towards creating that Omnichannel framework which successfully ties the interests of all its stakeholders and delivers on products and services to create an ecosystem of the future”

Utsaha Khare Profile

Co-Founder & CEO, Carbaazi.com

Utsaha Khare is the Co-founder and Chief Executive Officer of Carbaazi.com, India’s first-of-its-kind e-commerce platform for new car buying. Utsaha brings in more than 15 years of industry experience across operations, consulting and Technology. He has worked with global retail & distribution giants based in UK, US and China consulting them on areas like supply chain, planning and operations management.

At Carbaazi, Utsaha has been extensively involved with concept development, research, technology roadmap and process innovation. In his role as the CEO, he is responsible for operations, growth planning and P&L.

A firm believer in driving business innovation through technology adoption, he has led various innovation programs not just for global MNC’s but also for Kirana stores in Pune. His sales repertoire ranges from a million dollar solutions deal to a product sale of Rs 5/-

Utsaha is a serial entrepreneur and seed expert; having led initiatives in the space of distribution and e-commerce of specialty products.

He holds a Master’s degree in Brand Management from MICA and has graduated from National Institute of Technology, Jamshedpur.  A student of business model engineering, his interest lies working on Concept-to-Cash cycle and Disruptive Business Models.

About Carbaazi

Carbaazi founded in 2015 is India’s first-of-its kind online marketplace platform which offers a comprehensive one-stop-solution for new car buyers. It is a unique platform that seamlessly merges online and offline medium to offer a hassle-free buying experience to customers; enabling them to avoid multiple touch points, transactions and third party co-ordination.

Carbaazi’s service model works with the customers to assess their needs and identify the right model as per their budget. The entire process of Test Drive, Loans, Insurance, RTO, etc., can be executed using their service platform.

Cost benefits, saving time, efforts and access to excellent service makes Carbaazi a preferred choice of customers who are looking to buy new cars. On the B2B front, the brand will work closely with dealers of all prominent brands for faster inventory turnaround and working capital utilization. This will enable them to go beyond their geographical reach and conventional channels of sale.

Headquartered in Pune, Carbaazi is owned and promoted by Speciality E-Market Pvt. Ltd. For more information, log on to – http://carbaazi.com/

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