Tata Nano’s online game has got the buzz going in the virtual world as well, with over 1.2 million test drives already. The game, developed in association with Zapak Digital Entertainment Ltd., is available in the ‘play’ section of www.tatanano.com . The website has received 25 million hits since the launch of the car on March 23.
In this racing game, the player can customise the Tata Nano by choosing colours, wheels, decals etc. The game can be played at three levels, with different sets of exciting challenges. The player has to reach the destination within a specified time limit.
Says Mr. Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd., “The Tata Nano is a dream come true for India. Everyone wants to own the Tata Nano and experience it in every way possible. The game is a hit among our users and we are thrilled with the response.”