The Nissan Group of India inaugurated a new dealership, Goberdhan Nissan, in Muzaffarpur, Bihar today. The newly-opened showroom is the first Nissan dealership in the city and second in state. Nissan now has a nationwide network of 220 outlets across 167 cities.
The state-of-the-art Goberdhan Nissan showroom is 4450 sq. ft., ample space to display up to six cars. It is located in Aamgola, which is in the heart of the city. The 10,000 sq. ft. workshop is situated at Near DAV School, Malighat in Muzaffarpur.
Establishing an extensive, quality-focused retail network is central to Nissan’s long-term growth in India. The company plans to have 300 sales and service centres across the country by the end of March 2017. As part of its network expansion strategy, Nissan India plans to increase its dealership network in Bihar to capture huge potential of the growing economy of the state.
Speaking at the inauguration of the new dealership, Satinder Singh Bajwa, vice president sales, network and customer relations, Nissan Motor India Pvt. Ltd. said, “The automobile market in the East region of India has increased exponentially over the last few years. Nissan will be expanding aggressively in the eastern states and particularly in Bihar to reach customers there and gain a healthy share of this huge potential market.
“We are also gearing up to launch our new Datsun redi-GO, which will compete in the entry-level car segment in India. There is significant demand in Bihar for cars in this segment. To tap that desire for our cars, we will grow our dealership base, offer best-in-class products, build strong business fundamentals, and get closer to our customers in the region. Nissan is continuing to expand its dealership footprint and remains on course to meet our target of establishing 300 dealerships across the country by the end of March 2017,” Bajwa added.
With the projected 300 dealerships Nissan will be able cover up to 90 percent of current and prospective customers and provide them with easy and immediate access to sales and aftersales service centres. Nissan has focused on improving the customer experience when they visit dealers. The result is that the brand was ranked third in a recent 2015 J.D. Power Asia Pacific – India Sales Satisfaction Index study.
On the occasion of the new dealer opening, Saket Kumar, dealer principal, Goberdhan Nissan, said, “We at Goberdhan Nissan are proud to be associated with such a successful global brand. As an authorised dealer of Nissan in Muzaffarpur, Goberdhan Nissan will provide excellent sales and aftersales service to existing and prospective customers in the region. This is our first Nissan dealership in Muzaffarpur and everyone at Goberdhan Nissan is committed to enhancing our customer service and providing an outstanding ownership experience for our customers.”