Michelin, the world’s leading tyre technology leader, today announced the availability of its passenger car tyres on India’s leading online marketplace platform, Snapdeal via its countrywide authorized dealerships. Along with quality guaranteed fitments, Michelin branded tyres are now closer to the Indian consumer through easily accessible dealers
In three or four simple steps, a consumer can now easily place an order online to purchase Michelin tyres from an authorized dealer and request for fitment at a time and place of their choice. On the Michelin brand page at Snapdeal, the Tyre Selector will help a customer find the best fit tyre for a vehicle. Once the tyre choice is confirmed, the customer can select the closest Michelin authorized dealer for the purchase and to book a tyre fitment appointment. The consumer has the option of same day free fitment, as well as access to exclusive offers on services like alignment and balancing. All passenger car tyres sold through Michelin authorized dealers on Snapdeal are guaranteed by Michelin.
“As part of our initiative to redefine the way tyres are bought and sold in India, we are pleased to bring this unique opportunity to our Indian consumers via Snapdeal,” said, Mohan Kumar – Commercial Director of Michelin India. He added, “Snapdeal with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline. For consumers, this would mean a quality guarantee on the fitment process, which is critical for tubeless tires”
Badal Malick, Vice President, Omni Channel, Snapdeal said, “We are excited to partner with Michelin to offer the most seamless experience to our customers for tyre purchase and fitment. Our recently launched omni channel platform ‘Janus’ will deliver the convenience of online product discovery and offline installation services at the nearest location. We are confident that this unique first-of-its-kind service for this category, will deliver real value for our customers.”