Mercedes-Benz sprints ahead with its aggressive AMG expansion in South India: inaugurates 2 AMG Performance Centers in 2 cities, in 2 days

Mercedes-Benz India puts Kochi and Chennai on Mercedes-AMG’s global footprint

Pune: In-line with celebrating the 50 years of AMG globally, India’s largest luxury car maker Mercedes-Benz India today, inaugurated India’s sixth and Kochi’s first AMG Performance Center at Rajasree Motors. With the new AMG Performance Center, Mercedes-AMG will now be offering exclusive and personalized service to its AMG customers in Kochi. The seventh AMG Performance Center is to be inaugurated tomorrow in Transcar India in the bustling metro of Chennai, which is another key AMG market. With these two inaugurations, Mercedes-AMG now has 7 AMG Performance Centers in the country, namely, Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kochi and Chennai.

AMG Performance Centers are designed to offer an exclusive and customized Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. Mercedes-AMG offers an exceptional brand experience; providing luxury car owners and aspirers preferred exclusivity. The AMG Performance Centers are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “AMG is redefining the performance motoring segment and we are delighted to see its growing acceptance in India. The inauguration of the AMG Performance Centers in Kochi and Chennai reaffirms our endeavor to provide AMG customers an immersive AMG brand experience. We believe that India has immense potential for performance cars and we have accordingly weaved our AMG strategy, which comprises new product introductions from the global portfolio coupled with the increase in our retail footprint. The AMG Performance Centers will serve as a right place for performance car enthusiasts to choose from our vivid AMG portfolio, for the perfect driving experience. These distinct AMG Performance Centers along with an impressive AMG portfolio comprising 12 models, promises a strong growth for the AMG brand in India. With these Centers in seven key markets, we strive to create an approachable brand experience and establish a link to our unmatched Motorsport DNA. With the AMG Performance Centers, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale.”

Key Highlights of the Kochi and Chennai AMG Performance Centers

  • Exclusive range of AMG cars at display and also demo cars for performance car enthusiasts
  • Full dry wall construction as per the global standard of AMG Performance Centers
  • Dynamically flowing room, integrating free-form dry wall structure to demarcate the spaces with right angles are broken up, constantly producing new visual connection and slight lines along a fascinating spatial choreography
  • The Regupol flooring with tyre marks, kerbs and Pit lane marking immediately bring to mind the world of motor sport
  • The Shagpile carpet creates a pleasant atmosphere and improves the quality of the visit
  • Large textile graphics give an emotional and passionate look to the entire area for performance enthusiasts
  • The interactive sound module is guaranteed to create goosebumps and the passionate performance enthusiast can experience the distinctive sound of the AMG vehicle
  • Exclusive boutique and accessories area with mannequin displays

AMG Performance Centers

There are more than 400 AMG Performance Centers in 40 countries across the globe. The AMG Performance Centers are the key pillar of the Mercedes-AMG growth strategy in India and offers a unique experience to AMG customers and performance driving enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship, through a rigorous and uniform global training program. The more than 400 AMG Performance Centers Mercedes-AMG established in all the key markets globally, embody a bespoke customer approach. First-class customer care is an essential part of the AMG brand claim of “Driving Performance”. The commitment to step up customer relations currently encompasses 40 countries in all.

Globally, the AMG Performance Centers are a central pillar of the AMG growth strategy. The showrooms of all AMG Performance Centers are characterized by a uniform and discrete AMG brand appearance. High-quality materials, exclusive Motorsport feeling and the hallmark AMG colours create a special consultation atmosphere. Highly trained AMG sales and service experts ensures consistent first-class customer consultation and care. These sales touch points, which have been part of the Mercedes-Benz distribution network since 2008, create an optimal market reach of the brand.

AMG Private Lounge 

The AMG Private Lounge is an exclusive AMG owner’s online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of the engagement include lifestyle events and driver training courses all over the world. The AMG Private Lounge serves as a perfect place for AMG drivers and experts to exchange their opinions, techniques and experiences.