Mercedes-Benz inaugurates the latest luxury car destination in Raipur; sharp focus on Tier II markets

• Auto Hangar Raipur inauguration reflects Mercedes-Benz India’s ‘go to customer’ approach
• A modern luxury destination built on an area of 17,707 sq. ft. with an investment of INR 80 mn
• The dealership was developed within a span of 10 months
• Amenities bestowed at the 3S facility are state-of-the-art showroom and workshop, parking, exclusive customer lounge, Mercedes Café, Accessories and Collections from Mercedes-Benz. Workshop is equipped to handle preventive maintenance, general and body repairs
• Mercedes-Benz India is pursuing a ’15 in 15’ strategy: 15 new products for the Indian market and 15 new outlets to be inaugurated in 2015
• Widest and most extensive reach for any luxury car maker in India with 74 outlets across 39 cities

Continuing its endeavor to reach out to newer markets, newer customer base and spearheading the growth of luxury car market beyond metros, Mercedes-Benz India today inaugurated its state-of-the art luxury dealership – Auto Hangar Raipur, in the state capital, today. This inauguration also underscores the Three Pointed Star’s objective of pursuing its qualitative network expansion further. The new dealership which spreads over an area of 17,707 sq. ft. was inaugurated by Boris Fitz, Vice-President, Sales & Network Development, Mercedes-Benz India and Mohan Mariwala, Managing Director, Auto Hangar Raipur. The latest luxury destination of Raipur will strive to provide an unparalleled luxury car purchase experience to the customers and automotive enthusiasts in Raipur and the adjacent markets.

Boris Fitz, Vice-President, Sales & Network Development, Mercedes-Benz India stated, “The luxury car market in Raipur is burgeoning and with the growing fascination and demand for luxury cars in this market we are set to serve our discerning customers through this dealership along with Auto Hangar India Pvt. Ltd. We are confident that this dealership will further abet in strengthening our presence in Central India. Our qualitative network expansion strategy is intrinsic to our growth story as we continue to reach out to new customers and provide them the best luxury automotive experience. Our customer oriented approach ensures that we continuously enthrall owners with the Mercedes-Benz experience.”

The new dealership, Auto Hangar Raipur, was created within a span of ten months and is strategically located at NH#6, Tatibandh Square, Raipur. Auto Hangar Raipur is a big step in ensuring a true luxury brand experience for customers with a workshop equipped to handle preventive maintenance, general and body repairs. The 3S facility has been designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers. Auto Hangar Raipur has dedicated and hand-picked personnel to assist the customers in making the purchase of their dream Mercedes-Benz a hassle free experience. Auto Hangar Raipur also has a dedicated and highly trained team to ensure on-time and efficient sales and service facilities for the discerning customers. The showroom built with an objective of creating a luxurious experience for customers, is a delight to visit. Auto Hangar Raipur is completed with a luxurious Mercedes Café, a valet service, display of the exciting range of Mercedes-Benz cars, Mercedes-Benz accessories and collectibles, an engaging Mercedes-Benz Experience zone and several other exciting aspects.

Mohan Mariwala, Managing Director, Auto Hangar Raipur commented on the inauguration: “Auto Hangar has been one of Mercedes-Benz’s long standing partners and it is an honour to be associated with the iconic brand the Three Pointed Star. We are extremely delighted to present this world class dealership to our patrons in Chattisgarh and in Raipur. We see Raipur as an emerging market with strong growth potential for luxury cars and have ensured that we are part of the growth story. In sync with Mercedes-Benz’s brand philosophy of ‘Best or Nothing’, Auto Hangar Raipur will provide the customers with world-class service standards and the complete display of the emotion evoking product range of Mercedes-Benz passenger cars, will be a huge draw for our esteemed customers.”

The creation of this new luxury car dealership is part of the Mercedes-Benz’s strategy to leverage the substantial demand of luxury cars in Raipur and adjoining markets. The service centre of Auto Hangar Raipur has been built at par with the brand’s stringent global benchmark. The service centre boasts of taking complete care of the customers’ service requirements and can service five cars each day from seven bays. The service centre can also undertake general repairs and accident jobs, spares and round the clock after sales support. With the establishment of the new dealership at Raipur, Mercedes-Benz India continues to have the densest network by any luxury car manufacturer in India, spreading across 39 cities and 74 outlets.