Mumbai, March 12, 2016: Mahindra Two Wheelers Limited, part of the US $16.9 billion Mahindra Group, today announced that their Gusto scooter and MOJO touring bike have both been awarded the India Design Mark (IMARK) award by the India Design Council in recognition of good design and product excellence.
The IMARK certification symbolises product excellence in form, function, quality, safety, sustainability, and innovation and communicates that the product is usable, durable, aesthetically appealing, and socially responsible. IMARK is a trustworthy indicator of excellence within the industry.
Mr. Vinod Sahay, Chief Operating Officer, Mahindra Two Wheelers said, “We are honoured by this recognition given to us by the India Design Council. We, at Mahindra Two Wheelers, are committed to continuously enhance our product line-up across both the scooter and motorcycle range. The IMARK award is testimony to the commitment of our employees at the R&D centre and the Pithampur plant. We will persist in our endeavour to exceed all customer expectations and raise the bar.”
India Design Mark is granted to an applicant as a result of a diligent evaluation process that is aimed at identifying good design which exceeds the prescribed criteria of evaluation.