A16 day Cross Country drive from Srinagar to Kanyakumari traversing 4,500 KM through 10 Indian states
Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer flagged off the 1st edition of the ‘Mahindra Adventure Kashmir to Kanyakumari Drive’ from July 9th to July 24th, under the Mahindra Adventure umbrella brand.
India is a land of diversity, culture and tradition stretched from the snow clad Himalayas in Kashmir to the backwaters of Kerala. One of the best ways of exploring and discovering the beauty of this magical country is by traversing across land while experiencing the locales.
As part of the Mahindra Adventure Kashmir to Kanyakumari drive, 27 expedition-ready Mahindra vehicles will drive from Srinagar to Kanyakumar, a distance of 4,500 KM in pursuit of unfolding the magic India has to offer adventure-seekers. A drive that will be sprinkled with uncertainty, diversity as well as adventure.
Speaking on the occasion, VivekNayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “A drive from Kashmir to Kanyakumari is one of the most challenging and intriguing experiences. Indeed, for most, it is a once-in-a-lifetime experience. Mahindra vehicles with their tough and rugged DNA make them an ideal choice to overcome a long distance overland expedition such asthis. It also offers an opportunity to experience the incredible landscape of our vast country while stimulating the adrenalin rush. Significantly this event will see new entrants to the Mahindra SUV stable like the TUV300and the NuvoSport.”
Popularly known as K2K, this journey starts with a beautiful sunrise at the enchanting Nageenlake and follows the iconic Mughal road to reach the Holy city of Amritsar via the magnificent Dhauladhar range in Dharamshala. From here the convoy enters into the royal state of Rajasthan. After experiencing the splendour, the convoy moves west to the camps of DesadaRann. From here the journey moves south towards Goa, where it makes a detour towards Masangudi, near the Mudumalai National Park and Wildlife Sanctuary, a tiger reserve in Karnataka.
The last stretch of drive takes the convoy from the Nilgiri range towards Kanyakuamari, the southernmost tip of the India, with a felicitation ceremony at Kovalam.
Through this drive, Mahindra Adventure is also promoting the message on ‘Road Safety’ with emphasis on wearing seat belts and helmets. The Mahindra fleet will see a mix of Scorpio, XUV500, Tharalongside newer entrants to the Mahindra stablelike, NuvoSport and TUV300.
The varied landscape of the terrainwill engage the participants while keeping them surprised as they drive through mountains, sand dunes, plains, coastlines, and eventually take the monsoons head on. Participants will be treated to the best possible hospitality and the extensive dealer network of Mahindra will play a big role in making the experience one to remember.
Route of the K2K expedition:
|6||JULY 14th||MOUNT ABU|
|7||JULY 15th||DESADA RANN|
|17||JULY 25th||Fly out of Trivandrum|
This amazing 16-day K2K mega cross country drive will offer aHimalayan driving experience to all and sundry (for both Mahindra and non-Mahindra owners) by providing adequate backup. The event will be run to the safety standard of a motorsport event and participants shall get to enjoy the drive thanks to the meticulously planned halts.
The official title partner for the event is CEAT tyres with Vavoline being the associate partner and Victorinox as the official merchandise partner.