Lindström India Launches Workwear Services For The Auto Aftermarket Industry

Lindström India  logo

Lindstrom India, a subsidiary of Lindstrom Group, a Finnish workwear service company, today announced the company’s expansion into the auto aftermarket sector. Lindstrom India will now offer workwear solutions to the auto aftermarket sector including rental of customized workwear as per the company’s requirements along with its ongoing servicing and maintenance.

Established in 2007, Lindstrom India is the only organized rental workwear services company in India. It provides a reliable, flexible, carefree and economic way for companies to look after their workwear, releasing time and resources for core business. The auto aftermarket sector has witnessed a huge intake of workforce, which requires companies to take proper measures in order to ensure health and safety of the employees. Proper workwear infrastructure and system are a must for the employees to safeguard themselves from potential industrial risks. It is also essential in creating a strong brand identity and recognition for the organization, leading to improved team spirit and lower attrition amongst the workforce.

Anupam Chakrabarty, Managing Director, Lindstrom India said, “We see huge growth potential across industries in India and believe that workwear plays a very important role in the maintenance of health, hygiene and safety at the auto aftermarket outlets. This sector offers us with millions of workwear users owing to the massive workforce and a phenomenal growth projected at 12.4 percent CAGR (2014-2021) to reach $16.5 billion by 2021.”

Sharing his views on Lindstrom’s services, Mr Reni Mon, Owner, M R Motors said, “We previously sourced our workwear locally and had serious issues maintaining them. Our customers were unhappy because there were grease marks on the seats and in other places in their cars, coming from our employees’ uniforms. Ever since Lindstrom came on board, our employees have proper uniforms which are free from dirt and grease. The garments are fresh, maintained at regular intervals and kept in the respective lockers for our employees. This has changed the face of our workshop and given us a happy and confident appearance.”

Lindström offers its customers cost efficient and sustainable solutions by favoring recycled materials, minimizing waste and recycling textiles as long as they remain usable, bringing the best of both: savings in its production costs and a smaller ecological footprint. Its use of new technology to optimize laundry processes results in lower consumption of water, energy and detergents.

In India Lindström offers workwear services to presently pharmaceutical, manufacturing, automotive and engineering sectorsand for businesses in 24 countries and dressing over one million people daily worldwide.