IMImobile and Ford selected to present at the GSMA’s Mobile Asia Expo in Shanghai

Joint presentation will showcase the success of IMImobile’s mVaayoo platform and share insights on how to optimise mobile advertising in Asia 

London, UK, Hyderabad, India, May 31st, 2012 – IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, today announced that it has been selected by the GSMA to deliver a joint presentation with Ford at the  Mobile Asia Expo on the 21st June 2012.

The GSMA Mobile Asia Expo is a thought leadership conference programme featuring the most influential speakers from across Asia and the globe. The world’s most innovative companies from the broader mobile ecosystem will be represented with leading executives sharing their vision and strategies on the future of mobile.

Madhavan Iyver, SVP at IMImobile, and Dave Sanabria, Marketing Communications Director, Asia Pacific at Ford, will showcase the success of the IMImobile’s mVaayoo platform in delivering a variety of innovative mobile advertising and marketing campaigns. With more than two million customer interactions delivered each month, mVaayoo has increased sales leads and helped build Ford’s brand in India.

Furthermore, Madhavan Iyer and Dave Sanabria will join a panel of mobile advertising luminaries to share their insights on how to evolve mobile advertising market in Asia Pacific.

“We are delighted to be selected by the GSMA to present at the Mobile Asia Expo conference and we look forward to sharing our insights with the global mobile community,” says Iyer. “Asia already dominates other regions in terms of mobile advertising spend and is forecasted to be almost US$4 billion by 2015. The question now is how to capitalise on this early progress and continue the momentum already gained.”

“We believe that mobile is not just another channel, it is at the centre of the customer engagement lifecycle. If Asia is to remain at the forefront of mobile advertising, market players need to put mobile first,” continues Iyer. “At IMImobile we have developed a product and solution suite that sits on top of our award-winning DaVinci Service Platform which allows operators, enterprises and media companies to create innovative new services.”

IMImobile will be exhibiting at the Mobile Asia Expo in Hall N1, Booth C58.