Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter organized ‘Family Fun Drive 2016’ for Elite i20 customers in New Delhi on Sunday, 25th September, 2016 under ‘Experience Hyundai’ programme. The drive was flagged off from The Grand, Vasant Kunj and concluded post maneuvering and cruising across the streets of New Delhi by 80 Hyundai family members in their Elite i20.
The objective of the drive was to strengthen and engage existing Elite i20 customers and continue adding Brilliant Moment to their lives through an exciting and fun-filled interactive experience of exploring their city with the Elite i20.
Elite i20 has created a new benchmark in premium compact segment in India with its optimum combination of power, style, robust body structure and superior engine performance, making it a preferred partner for over a million families across the globe. It is a stellar example of “Make in India” success that has met its customer’s aspirations and exceeded the global performance standards.
Speaking on the Elite i20 Fun Car Rally, Mr. Rakesh Srivastava, Senior VP – Sales & Marketing, HMIL, said, “Being a customer centric organization we continuously try to engage our customers through innovative marketing activities. The drive was an initiative to enhance and reinforce Hyundai brand association with our customers. Elite i20 stands for Hyundai’s Make in India-Made for World, manufacturing excellence and company’s commitment to provide world class mobility solutions to customers, becoming Lifetime Partner in Automobile and Beyond. We are thankful to all the participants for the overwhelming response for the ‘Elite i20 Fun Drive’ 2016.”
The drive was flagged-off with briefing session on the rules and regulations at The Grand, Vasant Kunj. All Route Clues were operated through Smart Phone accessible ‘Route Assist Application’. After decoding each clue participant clicked a Selfie and sent to the activity coordinator.
The participants trooped and reported back to the hotel after the joyful three-hour drive and hunt through the city roads. The fun filled day ended with an award ceremony and various entertainment and engaging activities arranged for the customers.