Honda launches new campaign for Honda Amaze to engage with new age buyers

~ New campaign with 93.5Red FM – “Honda Amaze…Isme Feeeel Hai”

~ 2 Month, Pan-India campaign across 36 cities

New Delhi, June 2, 2017: Honda Cars India Ltd. (HCIL), India’s leading manufacturer of premium cars in partnership with 93.5 Red FM has started a new campaign ‘Honda Amaze….Isme Feeeel Hai’.

The pan-India campaign conducted across 36 cities is aimed to engage with customers in all important markets across India. The campaign provides a unique platform for customers to share their stories of the Honda Amaze on Red FM 93.5 with their RJs. Customers can share their unique reason/ experience of buying Honda Amaze be it space, comfort, performance or simply their love for the Amaze. Selected Monthly Grand Prize winners will be given an opportunity to be on air with the Star RJ on 93.5 Red FM. Other winners will win movie vouchers & amazing weekend deals on Amaze purchase, on every test drive experience shared.

Elaborating on the initiative, Mr. Jnaneswar Sen, Sr. VP Marketing & Sales, Honda Cars India said, “The family sedan Honda Amaze has received overwhelming success in the Indian market ever since its launch in India. Honda Amaze is a strongly preferred family car of over 2.3 lakh families in India. This campaign is our initiative to reach out to new customer pan-India and explore Amazing stories on air with us on 93.5 Red FM”.

The New Honda Amaze offers a Bold New exterior styling, One Class Above premium interiors and several New-Age features. It comes equipped with the Continuously Variable Transmission (CVT), and is the first petrol car in its class to offer advanced CVT technology.

The Amaze embodies the best of Honda’s technologies to deliver fun, agile and effortless driving, fuel-efficiency, spaciousness & safety coupled with amazingly stylish exteriors. Honda Amaze is one of the strategic models for the Indian market from Honda Cars India Ltd. The Amaze has further consolidated Honda’s position in the Indian car market with the aim to be the most trusted and customer-oriented car manufacturer in India. The product has won several awards including the prestigious ‘Car of the year’ awards and ‘Compact-sedan of the year’ awards by the media.

About Honda Cars India Ltd

Honda Cars India Ltd., (HCIL) leading manufacturer of passenger cars in India was established in December 1995 with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers. HCIL has two state-of-the-art manufacturing facilities at Greater Noida, U.P and Tapukara, Distt. Alwar, Rajasthan.

The company’s product range includes Honda Brio, Honda Jazz, Honda Amaze, Honda WR-V, Honda City, Honda BR-V and the Honda CR-V – which are manufactured in India. The Accord Hybrid is being sold as a CBU imported from Thailand. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency. The company has a strong sales and distribution network with 346 facilities in 231 cities across spread across the country.