- NEW RECORD – Total sales cross 4.5 lac unit mark for first time @ 453,844 units
- NEW RECORD – Automatic scooter sales cross 3 lac unit mark for first time @ 309,144 units
- NEW RECORD – Honda’s records its ever highest exports in a single month @ 24,317 units
- NEW RECORD – Market share peaks @ all time high of 29.1% (Dom), 27% (Dom + Export)
Backed by ever growing customer demand for Honda 2Wheelers and its additional production capacity unleashed from the fourth plant, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) broke its own sales records in July’16.
Record high total sales:
For the first time, Honda 2Wheelers India, monthly sales crossed the 4.5 lac unit milestone! Honda sold a total of 453,844 units in July’16 over 389,555 unit sales in July’15.
Honda’s total 2Wheeler sales grew 17% which is nearly double that of the 9% total industry growth.
Honda continues to be the 2Wheeler Industry’s No. 1 Volume gainer for 4 months in a row. What makes this more significant is that alone Honda added 302,250 new units in April-July’16 and phenomenal 46% of the new industry volumes came only from Honda 2Wheelers India!
Record high market share:
Honda’s market share zoomed to all time high of 29.1% in domestic market (1% up) and 27% in total market (2% up) in July’16.
Record high scooter sales:
Honda’s domestic sales too grew 16% from 371,310 units in July’15 to 429,527 units in July’16.
Led by Activa – India’s No. 1 selling two-wheeler of 2016, Honda’s automatic scooter sales crossed the 3 lac mark for the first time. Growing a robust 19%, Honda’s total automatic scooter sales stood at 309144 units.
Honda’s motorcycle sales too grew 7% from 112,096 units in July’15 to 120,383 unit sales in July’16.
Record high exports:
Despite the export industry declining by -15%, Honda’s exports grew a phenomenal 33% and surpassed the previous high to create a new high at 24,317 units in July’16
Speaking on the July’16 sales, Mr. Yadvinder Singh Guleria – Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “July has been a historic month for Honda 2Wheelers India. The new capacity of our fourth plant has given us wings to not only grow faster than the industry, but create 4 records in one month. Crossing the 4.5 lac unit sales mark in July’16 and growing at 21% nearly double that of the total 2Wheeler industry in the first 4 months of FY’16-17 gives us more confidence of a bumper festive season ahead.”
Key highlights of July, 2016:
Product milestone: Honda’s Activa ended the 17 year long monopoly of motorcycles to become India’s highest selling 2Wheeler of 2016 (Jan – June 2016) with a lead of over 1 lac units over its nearest competitor.
Road safety: Honda inaugurated its 10th traffic training park in India at Ludhiana (Punjab).
Best Deal: Honda inaugurated its landmark 100th ‘Best Deal’ outlet – the 2Wheeler industry’s first organized retail set-up exclusively for certified pre-owned 2Wheelers. With this, the Best Deal network is at 101 outlets in 70 cities across 19 States. Honda aims to double the Best Deal count to 200 outlets in next 2 years.
Premium Wing World Outlet expansion: Honda inaugurated its 1st exclusive ‘Wing World’ outlet for its 650cc fun bike CBR 650F in North East. With this, total Wing World count is at 21 outlets pan India.