HEXA Experience Centre becomes the weekend destination for car enthusiasts in New Delhi

A specially curated off-road track for customers and enthusiasts

New Delhi, June 10, 2017: Catering to the surging interest of auto enthusiasts in New Delhi, Tata Motors brought alive a fun-filled and immersive engagement activity through the HEXA Experience Centre (HEC), today. This unique engagement activity was held at NSIC Exhibition Complex, Okhla Industrial Estate, New Delhi and was attended by the company’s existing and prospective customers.

This experiential activity comprised of a specially curated off-road track which featured a side incline, articulation & staircase ramps, steep ascent & descent ramps, kerb stones, log barrier and roller ramps.. Each one of these is designed to test the power, stability, and the driving experience of the HEXA. Adding further excitement to activity, visitors also experienced the HEXA at the hands of professional stunt drivers. Additionally, the customers were also given an opportunity to test drive the other new generation Tata Cars and avail on-spot evaluations of their existing cars for exchange.

Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, “HEXA – Our flagship product, is a Lifestyle Utility Vehicle that is designed to be easy and comfortable to drive in the city, safe on highways and ready to be taken off the road to excite the customer. With a mix of unmatched features and broad capability, the car has been received extremely well by the market. Through initiatives like the ‘HEXA Experience Centre’, our focus is to help our customers to touch, feel and experience the product which in turn would enhance the customer purchase experience.”

Following an awe-inspiring response from over 7,900 customers in phase I of the ‘HEXA Experience Centre’, Tata Motors is now adding 18 more cities to Phase II of this experiential campaign.

Powered by an advanced next-gen 2.2L VARICOR 400 diesel engine, the Tata HEXA delivers class leading 400 Nm torque and 156 PS power.The HEXA manual transmission variant, boasts of first-in-segment ‘SUPER DRIVE MODES’ allowing the driver to seamlessly switch between the four different driving modes – Auto, Comfort, Dynamic and Rough Road, for enhanced ride comfort and stability over different terrains. The All-Wheel Drive (AWD) system is electronically controlled via an adaptive system by Borg Warner™, with torque on demand feature. The new‘Super Drive Modes’ system is easy to use, with the advanced technology continuously monitoring the vehicle across different terrains. It provides instant feedback and timely alerts to the driver, with enhanced traction, better vehicle composure and handling, thus enabling smooth, effortless and seamless driving conditions – from heavy traffic to wide open roads.