Ford India Sales Reached 26,075 Vehicles in July 2017

  • Domestic wholesales in July recorded 8,418 units; Exports grew to 17,657 vehicles
  • Announces the appointment of Vinay Raina, as executive director, marketing, sales and service along with Lakshmi Ramkumar as vice president of sales at Ford India
  • Promotes Safe Driving Behaviour with the Launch of Cartesy ahead of the Global Month of Caring in September

NEW DELHI, August 1, 2017 – Ford India’s combined domestic wholesales and exports in July reached 26,075 vehicles from 17,742 vehicles in the corresponding month last year.

July domestic wholesales recorded 8,418 vehicles, as against 7,076 units, while exports grew to 17,657 vehicles compared to 10,666 units in July of last year.

“Despite the administrative challenges associated with the introduction of GST in July, Ford continues to grow faster than the industry. Going forward, while there will be short term administrative headwinds associated with GST and rising input costs, we believe a good monsoon, conducive financing rates and consumer confidence during festival season will provide a good impetus for the  industry. At Ford, we remain committed to building a sustainable and profitable business based on our four strategic pillars of a strong brand, right products, competitive cost and effective scale.

Strengthening the senior leadership team, Ford announced the elevation of Vinay Raina as the new executive director of Marketing, Sales & Service. Lakshmi Ramkumar, in charge of dealer development, replaces Vinay as the new vice president, sales at Ford India.

“The wealth of experience brought forth by Vinay and Lakshmi will further strengthen Ford to deliver the promise of trust, transparency and attentiveness to customers.” added Mehrotra.

Continuing its efforts to promote safe driving behaviour, Ford launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on the road much like our day-to-day life. The campaign, which aims to highlight behavioural issues impacting safe driving, revealed how distracted driving is making our roads less safe.