Ducati launches its first BS6 Multistrada 950 S in India

  • Ducati Multistrada 950 S launched at INR 15.49 lacs (Ex-Showroom Pan India)
  • Bookings are now open across all Ducati dealerships and deliveries will begin by 2nd week of November

New Delhi, 2nd November 2020: Luxury motorcycle brand, Ducati today announced the launch of the all-new Multistrada 950 S, priced at INR 15.49 lacs (Ex-Showroom Pan India). The smallest ‘multibike’ in Ducati’s portfolio is designed to provide all the excitement of the Multistrada in a more accessible, versatile package that makes every ride an extraordinary journey.

The new Ducati Multistrada 950 takes things to the next level thanks to a series of improvements designed to make it safer and even more enjoyable. For the very first time, a super-technological S version featuring state-of-the-art electronics is available to fully satisfy the needs of an even greater number of motorcyclists.

 Mr. Bipul Chandra, Managing Director of Ducati India said, “The Multistrada 950 S is a perfect design amalgamation of the bigger Multistradas which has led to the creation of a bike with typical Multistrada shapes which is at the same time, compact, and not just visibly. The Multistrada family has gained immense popularity in India considering the growing popularity of long distance touring and our idea behind the new Multistrada 950 S is to make Sports touring more accessible, allowing riders to explore the beautiful terrain that India has to offer.”

The motorcycle boasts of a 937 cm3 twin cylinder Testastretta 11° engine – which puts out 113 hp at 9,000 rpm and 96 Nm of torque at 7,750 rpm. This liquid-cooled engine has four valves per cylinder and bore and stroke measurements of 94 and 67.5 mm respectively. The Multistrada 950 gulps in the fuel mix through 53 mm cylindrical-section throttle bodies controlled by an advanced Ride-by-Wire system. The self-servo wet slipper clutch can now be operated with less on-lever effort thanks to the new hydraulic control system. The Multistrada 950 engine has maintenance intervals of 15,000 km, with valve clearance inspection at every 30,000 km.

Clean surfaces, taut lines and contrasting front and rear volumes remain the Multistrada hallmarks, but this time they reach new heights of quality and style. The latest Multistrada 950, in fact, features new side wings, taken from the Multistrada 1260, which make the front end even cleaner and more streamlined.

The Multistrada 950 combines Multistrada 1260 and Multistrada 1260 Enduro’s design features to perfection, taking the ‘lightest’ elements from both. The front end – with the distinctive horizontally extended headlight, the ‘beak’, adjustable screen, side ‘wings’ and tank – takes its cue from the Multistrada 1260. The rider’s seat, passenger seat, rear grab rail, the design of the exhaust and swingarm and the wheel sizes are, instead, inspired from the Multistrada 1260 Enduro. This mix has produced a bike with classic Multistrada lines that’s also compact, and not just visually. The Multistrada 950 S include the new, lighter aluminium alloy wheels.

The tubular steel Trellis frame is linked to a new, lighter double-sided aluminium swingarm, giving the new Multistrada 950 excellent dynamic performance. The 19″ front wheel ensures comfort and fun on any road surface, asphalted or not, in the city or on country tracks. Suspension with a generous 170 mm of travel keep comfort levels high while ensuring outstanding agility. Moreover, the 20-litre tank puts plenty of kilometers between refueling stops.

Built with long-range touring in mind, the Multistrada 950 has been designed to ensure outstanding comfort even when fully laden. This has resulted in an ergonomic “triangle” that guarantees comfort and control for rider and passenger alike. The Multistrada 950 fly screen allows for one-handed vertical adjustment within a range of 60 mm; the accessory line also includes a lower screen. There are two 12 V power sockets, one in the zone immediately beneath the passenger seat, the other in the dashboard zone. These can be used to power items such as thermal clothing, intercoms or mobile phone chargers. The Garmin sat-nav, available as a Ducati Performance accessory, is powered via a dedicated connector. There’s also a USB port underneath the seat, which can be used to charge smartphones.

The electronics package now includes Bosch Cornering ABS, Ducati Traction Control (DTC), Vehicle Hold Control (VHC) and the iconic semi-active Ducati Skyhook Suspension (DSS) which continuously adjusts fork and shock absorber , based on a 48 mm diameter fork and rear shock (both electronic), Ducati Quick Shift up/down (DQS), Ducati Cornering Lights (DCL) and Cruise Control. The Multistrada 950 S can now mount the Ducati Multimedia System (DMS) and also features a full-LED headlight, 5″ colour TFT display, a Hands-Free system, Cruise Control and backlit switchgear controls.

The entire Multistrada family features a Brembo braking system with the ABS 9.1ME Cornering device, an integral part of the Ducati Safety Pack (DSP). Bosch Cornering ABS makes use of the Bosch IMU (Inertial Measurement Unit) platform to optimize front and rear braking power even in critical situations and with the bike at considerable lean angles. Through interaction with the Riding Modes, the system provides solutions suitable for any situation or riding condition.

Priced at INR 15.49 lacs, the Multistrada 950 S is now available in the Ducati Red color. Bookings are now open across all Ducati dealerships in Delhi – NCR, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kochi, Kolkata & Chennai and deliveries will begin by 2nd week of November.


Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district. The model range covers several market segments with the following families: Diavel, XDiavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that that stands out for its creativity and self-expression.

In 2017, Ducati has presented the Panigale V4, the first Ducati production bike to mount a 4-cylinder engine derived directly from the Desmosedici GP engine. Ducati iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. In 2019 Ducati delivered 53,183 bikes to customers, consolidating its sales over the 50,000-bike threshold for the fifth year running. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.