Superbiking fans in Chennai rejoice as DSK Benelli unveils its second exclusive showroom in the city.
DSK Benelli – Anna Nagar showcases six exciting superbikes ranging from 250cc to 1131cc.
Bookings and deliveries opened.
Chennai, January 18, 2017: After witnessing an exceptional response in Chennai, DSK Motowheels, one of India’s most well-established and strongest players in the superbike industry announces the launch of its second showroom for the legendary Italian superbiking brand Benelli in the city. The state-of-the-art showroom is situated in a plush locale at V – Block, 5TH Avenue, Old No. 86 / New No. 74, Anna Nagar; showcasing the entire range of DSK Benelli superbikes available in India. Booking and deliveries are now open at the showroom. The new outlet along with the existing showroom in Chennai is also under the dealership of ‘Power Super Bikes’ located at Anna Salai, near Gemini Flyover.
The second showroom also houses the sporty-looking Tornado Naked Tre, or TNT superbikes that encompass the TNT 25 – Single Cylinder 250cc engine, TNT 300 – In-line two-cylinder 300cc engine, TNT 600i – In-line four-cylinder 600cc engine, TNT 600 GT – In-line four-cylinder 600cc engine, TNT 899 – In-line, three-cylinder 898cc engine and TNT R – In-line, three-cylinder 1131cc engine.
Located in one of the liveliest areas of the city, the outlet will be in complete consonance with the premium luxury that the DSK Benelli brand stands for. Well-trained and knowledgeable staff is available in order to assist the patrons in sales as well as service.
Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said, “DSK Benelli has received an overwhelming response in the city of Chennai for its best-in-breed superbikes. Backed by this demand, it gives us immense pleasure to launch our second showroom for superbiking aficionados in Chennai in association with ‘Power Super Bikes’. The philosophy with which we operate is in tandem with the ethos of our Chennai dealer. The employees at DSK Benelli – Anna Nagar have been provided with specialised training in management of sales, service, spare parts and customer service, to ensure that customers can enjoy the best-in-class ownership experience that our brand stands for. Keeping in mind the global standards, we are also glad to announce that all the DSK Benelli showrooms across India including the new DSK Benelli showroom in Chennai, meet the International CI standards of Benelli global showrooms.”
Shirish Kulkarni, Chairman, DSK Motowheels, further added, “Our main focus is to align DSK Benelli’s presence across all strategic locations in order to generate strong brand eminence. Chennai is one of those key markets where we have already established a robust foothold. The second dealership will not only act as a platform to sell more motorcycles but also as a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian biking legend.”
Born of rich, pure lineage, DSK Benelli today boasts an impressive range of globally-respected superbikes that marry heritage, innovation, styling and technological prowess. DSK Benelli’s distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high-performance experience.
The showroom will showcase the entire gamut of DSK Benelli superbikes at attractive price points: (Ex-showroom, Chennai)
- TNT 25 – Rs. 1,83,000.
- TNT 300 – Rs. 3,08,000.
- TNT 600i (ABS) – Rs. 5,83,000.
- TNT 600 GT – Rs. 6,11,000
- TNT 899 – Rs. 9,70,000
- TNT R – Rs. 12,07,000
DSK Motowheels is assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. With its mounting sales and service network, the brand offers 24 x 7 on call breakdown service.
DSK Benelli owners also have access to an entire range of attractive Benelli accessories and merchandise that include superlative CNC parts, riding gear, helmets with sleek design and safety features, to quirky stickers and decals.
About DSK Group
A leading diversified business conglomerate in India with a multi-crore turnover. The group has spread its wings in diverse business verticals like Construction, Automobiles, Information Technology, Education and High-end Professional Courses, Pharmaceuticals, Hospitality, Tours & Travels, Banking & High- End Dairy Solutions, International film production, Digital Products, Investments and Infrastructure, Video Games. The DSK Group is renowned as one of the most ethical and successful groups based in Maharashtra.
About DSK Motowheels
Established in 2012, DSK Motowheels, a part of the DSK Group, forayed into the growing automobile sector by entering the niche segment of powerful and aspirational bikes.
Taking forward the company’s rich legacy of dynamic entrepreneurship, Shirish Kulkarni, Chairman, DSK Motowheels, spearheads the brand‘s operations in India with the primary objective of providing a world class super biking experience.
With a CKD plant in Maharashtra, the brand enjoys the status of having the strongest & most well entrenched superbike network in India. DSK Motowheels is known for its high-end biking experience, extended product line, technology and quality. DSK Motowheels also prides itself in providing the best customer centric service and aftersales support in Indian Superbike Market.
FROM HISTORY TO THE LEGEND
As often happens, the history of great industries is born in garages. In our case this is the Benelli Garage”, Where, in 1911, the 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio, known as “Tonino”, repaired and manufactured motorcycle parts. In 1921 the ‘Velomotore’ was created: a single cylinder two stroke 75cc bike adapted to a bicycle frame and the following year it was the turn of the 98cc ‘Motoleggera’, immediately appreciated by the public of that time. The first real Benelli motorcycle, a 175cc model, ridden by Tonino, proved immediately to be a winner in the world of competition. Here began a long list of glorious moments, with more than 1000 victories in the Italian and European Championships and two World Titles won in 1950 and 1969. Many legendary riders have ridden Benelli motorcycles. Besides Tonino, the owner of the company, the Italian riders Ambrosini, Grassetti, Campanelli, Provini, Pasohni, Villa and the internationals Saarinen, Hailwood and Carruthers.
At the end of the 60’s the last motorcycle of the family owned company was born; the Tornado 650 which developed 50 hp at 7000 rpm, and easily surpassed 170 km/h. Later the first ownership change took place, but motorcycle production continued in Pesaro with the ground breaking in line 6 cylinder 750 and 900cc Sei’s which were manufactured up until the early 1980’s. In 2001 the production of the first all new in-line triple powered range began, with the fully faired supersport Tornado 899cc Limited Edition. The addition of the Tornado Naked Tre or TNT for short, and subsequently the Tre-K in both 899 and 1131 cc variants meant that Benelli was truly back in the market of large capacity sports motorcycles. Today Benelli is part of the Qianjiang (QJ) Group, a corporation which produces more than 1.2 million two wheelers per annum. QJ, wishing to respect the tradition of passion which has always guided the history of the Italian brand, will continue manufacturing bikes in Pesaro, the traditional home of Benelli Motorcycles.