Virtual launch with exclusive dealer, Mohsin Haider Darwish LLC, reinforces increasing regional demand for Ashok Leyland products
Muscat, Oman, March 1, 2021: Ashok Leyland, the flagship Company of the Hinduja Group and a transnational transportation and mobility solutions leader, today unveiled two smart passenger buses in Oman at a virtual launch. Ashok Leyland, a company which has over seven decades of experience in manufacturing passenger transport vehicles, showcased two products – Falcon Super and Gazl – which will join the fleet of its 1000+ buses already on the roads of Oman, reinforcing expanding market share of its products. The launch of Falcon Super and Gazl was done in partnership with Ashok Leyland’s dealer in Oman, Mohsin Haider Darwish LLC, who has a five-decade long presence in the Sultanate.
“Falcon Super and Gazl are the products of our state-of-the-art manufacturing base in Ras Al Khaimah, UAE. The Ras Al Khaimah plant which exports buses to Europe, Africa and the Middle East was established in 2007. It has manufactured over 20,000 buses so far, a large share of it plying on the roads of GCC countries, including in Oman. Our plant in RAK and increasing market share in GCC countries, will play a key role in achieving our Vision to be in the Top 10 Global CV makers”, said Mr. Nitin Seth, Chief Operating Officer, Ashok Leyland.
Speaking on the occasion, Mr. Sanjay Saraswat, Head – International Operations, Ashok Leyland said, “Falcon Super and Gazl come from Ashok Leyland’s state-of-the-art manufacturing base in Ras Al Khaimah. Falcon Super is a 70-seater and Gazl is a 25-seater that come with in-built advanced technology and safety solutions, for a comfortable journey. They are designed to meet the specific demands of the GCC countries and to provide a comfortable journey. Both the products have opened up new segments for the company in the region.”
Speaking at the launch, Mr. Mohisn Hani Al Bahrani, CEO of MHD ACERE said, “Our long and fruitful partnership with Ashok Leyland will continue to flourish as we aim to be the market leaders in the commercial vehicles segment in Oman. MHD is the market leader in the staff bus transportation segment in Oman. With these new products, we look forward to improving our success story in the market. We have recently invested in state-of-the-art exclusive Ashok Leyland 3S facility in Ghala, Muscat to enhance customer satisfaction, efficiency, and output. In addition to this, we have facilities across Oman in Sohar and Salalah. Moreover, we are exploring opportunities for expanding our network across interior locations to enable easier access to our customer base in the Sultanate.”
The 70-seater Falcon Super is from the Falcon league of buses acknowledged for its sturdiness blended with comfort has been in use in the region by corporate entities as well as schools for over three decades. Gazl, which is sleek, stylish and with a smiling fascia, is a new and contemporary entrant to the market with a seating capacity for 25 passengers. Both the models are focussed on delivering lower total cost of ownership to customers.
Falcon Super is equipped with the world’s first inline fuel injection pump engine and complies to both Euro III and Euro IV markets (with its IEGR technology). The Gazl is powered by one of the most fuel-efficient vehicles in its category, the full stand-up saloon vehicle comes with the time-tested ZD30 series engine compliant with the standards of Euro III and IV markets. Both the products share a host of advantages like roll over protection, fire retardant interiors, and many more.
While Falcon buses will be predominantly marketed to corporate entities to transport their employees and schools for student transport, Gazl’s market will mark the entry in mini-bus segment more focused on the city movement of staff, executives in hospitality and Services sector.
About Ashok Leyland, UAE:
Ashok Leyland, the flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India. Globally, the company is the 3rd largest and the 14th largest manufacturer of buses and trucks respectively. A US $4.2 billion company, Ashok Leyland has 9 manufacturing plants spread across India, the UAE and the UK, and is present across 50 countries. In the Middle East, Ashok Leyland upholds the brand promise of supporting our customers’ successes through superior vehicle production, road performance, customer service and efficiency. Ashok Leyland is trusted for carrying the staff who build our cities, the staff who keep the economy going and the children who build our future. With considerable market presence in the United Arab Emirates for over 35 years, today, more than a million passengers travel every day in an Ashok Leyland bus.
About Mohsin Haider Darwish LLC
Bringing to Oman reputed auto brands from around the world, Mohsin Haider Darwish’s (MHD)-LLC, Automotive Division has been a well-established name in its sector. Complementing its extensive line-up of few of the most popular automotive brands, MHD has been respected for its excellent after sales service and its keen focus on customer care. Ashok Leyland is a popular name in the MHD LLC folio, it enjoys a strong and healthy relationship with Ashok Leyland and has been instrumental in exponentially enhancing the brand equity of Ashok Leyland in Sultanate of Oman. With state-of-the-art automotive workshops, MHD ensures quality after-sale services. MHD has an extensive network comprising of 3 fully operational Sales & Aftersales facilities located in Muscat, Sohar and Salalah