GOODYEAR & ASSURANCE INTL LIMITED COLLABORATED TO LAUNCH NEW LINE OF ENGINE OILS IN SRI LANKA
New Delhi, 5th January 2021 – After the successful launch in India, now Goodyear lubricants will be available in Sri Lanka, expected to launch in February 2021. One of world’s largest tire companies Goodyear and leading lubricants manufacturer Assurance Intl Limited launched a new line of engine oils recently in India under their collaboration. To complement Goodyear’s tire product portfolio, this time the product line has been introduced in Sri Lanka which consisted of a vast domain of lubricants for multiple vehicles including greases, brake fluid, transmission oil, tractor oil, diesel exhaust fluid, gear oil and hydraulic oils.
Sanjay Sharma, Country Head India – Sales, Marketing & Operations, (Assurance Intl Ltd-Goodyear Lubricants) while addressing the press said, “We are anticipating assertive reviews for the lubricant collection because of its advanced additive technologies, designed exclusively to generate quality performance in all kinds of vehicles, including commercial and passenger vehicles and two-wheelers as well. Moreover, Assurance Intl Limited is consistently trying to improve the performance of all products through the development of a proprietary type of synthetic based oil. Using the most advanced formulation, the products are fully tested in laboratory and fields and the lab ensures that all products are examined before leaving the blending plant. Also all products are guaranteed to perform as per API (American Petroleum Institute) specifications, which makes it dependable.“
After adding lubricants section to its product profile, The Goodyear Tire & Rubber Company in collaboration with Assurance Intl Limited to mass-produce, source and distribute Goodyear branded lubricant products. Besides serving all kinds of vehicles, Goodyear has swooped into automotive lubricants component, resulting to the introduction of high-performance premium quality genuine oils latterly, in Sri Lanka and Colombo respectively. The country’s automotive lubricants market is huge and lucrative, and major shares are held by the public sector oil companies which also run fuel pumps.
All these products would be manufactured at two arrangements as of now, one in Mumbai, and the other in Haryana. While Assurance Intl Limited. will look after all manufacturing, marketing, distribution and after-sales assistance to consumers. Goodyear US headquarters would make the final approval of all products, product development and other supports under this collaboration.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs approximately 63,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products please go to: www.goodyear.com/corporate.
About Assurance Intl Limited
Assurance Intl Limited, part of Satya Group, is a leading manufacturing & marketing company with presence in multiple countries. These include India, Nepal, Sri Lanka, Vietnam, Turkey, South Africa, UK, Middle East, Malaysia & Bangladesh. Satya Group was established in 1974 with the primary focus on bringing to market specialty lubricants, motorbike oils, passenger car engine oils, transmission oils, hydraulic oil, pump set oil and CNG oil. The strength of the Satya Group lies in the dedicated personnel that service customers around the clock, provides financial stability, product inventory and prompt delivery.
Assurance Intl Limited is consistently improving the performance of all products through the development of a proprietary type of synthetic based oil technology combined with innovative additive packages. Using the most advanced formulation and state of the art technology; the products are fully tested and proven both in laboratory and fields. All international standards are being followed during the manufacturing process and the laboratory checks made on all products before they leave the blending plant. All products are guaranteed to perform as per the specifications of API (American Petroleum Institute).