- 3rd Mahindra Great Escape of Season 7, held under Mahindra Adventure umbrella brand
- Promotes the spirit of off-roading and demonstrates the tough and rugged DNA of Mahindra vehicles
- Winners of the Off-Roading Trophy will compete in the grand finale of the ‘Mahindra Off-Roading Trophy 2018’ at the Mahindra Adventure Off-Road Training Academy, Igatpuri.
August 4, 2017, Goa: The 141st edition of the Mahindra Great Escape – one of India’s most popular off-roading adventures, concluded successfully in Goa, with 50 SUV’s from the Mahindra’s stable manoeuvring the challenging route. This Great Escape saw participation from Mahindra customers from Goa and other neighbouring states.
Goa offered a challenging setting for a day of fun-filled off-roading. Heavy downpour made sure the obstacles and the 4×4 tracks were slippery and challenging enough, making it the perfect playground for participants to their 4×4 vehicle. The event saw participation from the entire gamut of Mahindra vehicles including the XUV500, Scorpio, Bolero, TUV300 and the extreme off-roader – the Mahindra Thar CRDe 4×4 – each representing the company’s tough and rugged DNA. These iconic Mahindra SUVs negotiated the arduous terrain and challenging obstacles and discovered what it’s like to be in the lap of nature.
The 4X4 trail drive was flagged off from Cuncolim Recreation Center in South Goa. The 16km drive was a mix of tarmac, off-road trails through the forest and water stream crossings. This gave customers a chance to explore the natural terrain in Goa and also witness the capabilities of Mahindra’s tough and rugged SUVs.
The off-road trophy competitors got a chance to demonstrate their off-road driving skills through different stages of obstacles. They had to tackle various obstacles which included off-roading over rock boulders and maneuvering their way out of slippery inclines.
1st place – Dattaraj Hawande
2nd place – Jashraj Patil
1st place – Tejas P Shindolkar
2nd place – Amit Nair
1st Place – Maithili Krishna Bhobe
The winners from Goa Great Escape, will join winners from the Lonavala Great Escape and Ahmedabad Great Escape and other upcoming Great Escapes like Sakleshpur, Dehradun, Wayanad, Chandigarh, Bhopal and Shillong to compete against each other in the grand finale of the Off-Roading Trophy at Igatpuri.
About Mahindra Adventure
A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner.
Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.
The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (14 days), Royal Escape (6 days), the Authentic Bhutan ( 8 days), Himalayan Spiti Escape (7 days), Authentic Myanmar Thailand (12 days) & Authentic North East Escape (Meghalaya, Assam & Arunachal Pradesh- 10 days).
To spread the DNA of off-roading, the Mahindra Adventure team has also recently launched the Mahindra Adventure Off-Road Training Academy in Igatpuri to encourage off-roading amongst the adventure seekers.
Mahindra Adventure Off-road Training Academy is 28-acre facility, India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. Through this, we hope to leverage the brand’s off-road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility.
The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.