New Delhi, 1st June, 2017: India Yamaha Motor Pvt. Ltd. has sustained its growth in the market since last four years with its impeccable range of motorcycles and scooters. In May 2017, it continued with its upward growth in the sales by registering a 11% in domestic sales (including Nepal) rise as compared to the corresponding period last year. Yamaha’s all new powerful 249 cc Mid-class Street Fighter motorcycle FZ25 was launched this year followed by the launch of BS-IV variants of scooters and motorcycles which has been instrumental in boosting its sales.
Driven by its DNA of style, sport and innovation along with ongoing customer-centric activities through increasing dealerships, the company has set a benchmark of monthly successive growth.
Yamaha’s unabated focus to expand to tier-II and III cities with its exciting product line up, servicing facilities and availability of spare parts has supported the brand to extend out to larger groups of target population in boosting its sales.
|May 2017||May 2016||Percentage growth|
|Domestic (including Nepal)||69429 units||62748 units||11%|
Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd is leading the sales and marketing team of Yamaha’s two wheeler business in India since 2013. Commenting on the growth story of the brand, he said, “Yamaha’s journey with renewed vigour was readily welcomed in all over the country. Customers have always desired efficient technology and superior design which can complement their investment for a product. This is what exactly in the world Yamaha is known for. The synchronization between customers’ needs and Yamaha’s offerings is the secret of success.”
Commenting on the challenges that lay ahead, Mr. Kurian said, “Yamaha will defy the ongoing trends by bringing in products that rev hearts. Since last 4 years, it has reached out to a considerably larger customer base with its stylish and innovative products. Yamaha’s innovation in design and technology required a finer connect with the mass. It took it forward by revolutionizing buyers’ inclinations to match two wheelers with personality and comfort levels of riding.”
About Yamaha Motor India Sales Pvt. Ltd
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC), Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.
Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); Blue-Core Technology enabled models such as FZ 25 (249 cc), FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX(110 cc), Cygnus Ray-ZR(113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc) and YZF-R1 (998 cc).