Tata Motors recently announced its association with Excel entertainment for their upcoming film, Rock On 2, where the company’s latest flagship offering, Tata Hexa will feature in the movie starring Farhan Akhtar, Shraddha Kapoor, Arjun Rampal, Purab Kohli, Prachi Desai and Shashank Arora directed by Shujaat Saudagar. Continuing to create captivating consumer centric campaigns, the star cast of Rock On 2 jammed to a leading song from the movie in the Tata HEXA.
Rock On 2 paints a canvas much larger than the iconic first part; Rock On. At the heart of the story comes an ideology about music; something that cannot be nurtured in a competitive environment, it comes from the heart, connects people and breaks barriers across genres, regions and personal gains. Displaying younger generation through new sounds and tunes which could go on to become the melody of a new India.
Slated to hit theatres worldwide tomorrow, on November 11, 2016, Rock On 2, will also feature a range of vehicles from Tata Motors, including the Safari Storme and Xenon.
The Tata Hexa is equipped with new-gen CONNECTNEXT Infotainment system, with ergonomically placed 5” touch screen, exclusively designed by Harman, features voice recognition and smart phone integration. Utilizing Harman’s unique technology, the JBL branded 10 speaker system with High fidelity audio reproduction and Harmonic richness will transform the vehicle into an elaborate sound system giving a personalized home theatre experience. Tata Hexa packs an aggressive attitude and delivers absolute comfort, with a confident design, personifying Tata Motors passenger vehicle division’s newly defined IMPACT design language.