Flipkart, India’s largest e-commerce company and Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, have received an overwhelming response both Online and Offline for the new KUV100 post its launch on Flipkart last month. Responding to increased customer demand, Flipkart and Mahindra have partnered to ensure that online bookings are fulfilled as per the promised delivery date on Flipkart.
Flipkart launched automobiles as a category in January 2016 with a vision to transform the automobile buying landscape in India and also offers a wide selection of automotive accessories in its endeavor to become India’s leading destination for all automotive needs. The association with Mahindra, in which Flipkart ensured adherence to more demanding service level agreements (SLA), is another step in that direction.
India is estimated to become the 3rd largest automobile market in 2016, expected to be worth US$145 billion. It is already the 2nd largest two-wheeler market in the world. Automobile exports from India grew at a CAGR of 14.65 percent between 2010-2015. (Source: SIAM)
Adarsh K. Menon, Vice President – Electronics & Auto, Flipkart, commented: “We are elated by the fantastic response from consumers across the country. A major step forward for Flipkart, it is also a testimony to the changing trends. With this exclusive Mahindra partnership, we are committed to delivering customer delight and redefine automotive shopping online.”
Celebrating the success, Mr. Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, “This massive response reaffirms our belief in the growing online market in India. Our association with Flipkart has helped us enlarge our reach and respond better to the growing demand of our customers across the country.”
Targeted at the youth and first time car buyers, the KUV100 is contemporary with new age technology. The car is available in 7 exciting colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black.
Mahindra recorded over 21000 bookings within a months’ time of its launch both on Flipkart and offline. Interestingly, 45% percent of the bookings on Flipkart came from top 5 cities which reiterate Flipkart’s stronghold in top e-commerce geographies in India.