Mercedes-Benz Q3 sales grow by 12% compared to the previous quarter; witnesses growth buoyed by resurgence of positive sentiments
- Mercedes-Benz successful in arresting sales decline from previous quarter amidst returning consumer sentiments
- 3,327 units sold in the July-September 2016 period (April-June 2016: 2975 units | +12%)
- The SUV portfolio comprising the GLA, GLC, GLE, GLE Coupé, GLS and G-Class, grew the strongest in the June – Sep 2016 period
- Sales commencement in Delhi NCR, new product launches and onset of festive season together helped sales growth from last quarter
- Three stunning products and four dealership inaugurations to continue Mercedes-Benz’s product offensive and network expansion in the last quarter of the year
India’s largest luxury car brand Mercedes-Benz, witnessed a 12% growth in the period July-September 2016 compared to the previous quarter (April-June 2016). The company sold 3,327 units in the July-September period compared to 2,975 units in the April-June 2016 period. Mercedes-Benz sold 9,924 units in the January-September 2016 period.
Commenting on the sales performance, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz remains the undisputed market leader in the luxury car segment in India today. We are delighted to see green shoots emerging in our sales volumes compared to the previous quarter. Though the resurgence of sales is still slow, we are confident that it will gain pace in the remaining months. New products, especially the SUVs, combined with our strategic network expansion will boost customer sentiments, and we are confident of sustaining the momentum gained.”
Mr. Folger further added, “The growth in the third quarter was led by our SUVs which grew by 45%, followed by the sedans. The introduction of the localized GLC was a strategic move and we are encouraged by its strong response, and expect more customers to decide in favor of the GLC. There will be other exciting new models in the pipeline which will push our growth story further. Apart from this, the fact that we are the only luxury brand in India to offer a petrol variant in each product line, also contributed to our success story. With challenging market dynamics, the growth of Mercedes-Benz firmly reaffirms the strong consumer trust in the brand over the years. We believe, the implementation of GST will benefit the auto industry in entirety, by abolishing the current complexities in the tax structure and providing a uniform one.”
The GLE remained the highest selling SUVs of the quarter followed by the GLA, the GLS and also the newly launched GLC. The GLC in particular witnessed high customer preference and Mercedes-Benz expects this trend to continue with the interest around the ‘Made in India GLC’ gaining traction across the whole country. Mercedes-Benz expects the GLC to emerge as one of its highest selling models. Amongst the luxury sedans, the C-Class emerged as the highest selling closely matched by the E-Class. Mercedes-Benz India provides complete peace of mind to customers with its innovative service and finance programmes. Mercedes-Benz cars are equipped with 2 years standard warranty and additionally a one year ‘Star Care’ program as standard.
Customers can also avail benefits from the 4th year extended warranty, with no mileage restriction. Mercedes-Benz Financial Services offers a full range of unique finance and insurance services which support the customers in providing value. These unique programmes comprise Corporate Star Lease, Star Finance, and Star Agility etc.