New Delhi, 1st May, 2017: Continuing with its upward growth in the sales, India Yamaha Motor Pvt. Ltd. has registered a growth of 8% in domestic sales (including Nepal) during April 2017 as compared to the corresponding period last year. Recently, Yamaha launched its all new powerful 249 cc Mid-class Street Fighter motorcycle FZ25 in India at Rs.1,19,500 (Ex showroom Delhi) to further boost its share in the premium segment.
Driven by its innovative efforts, ongoing customer-centric activities and exciting product line-ups, the company strengthened its position by clocking domestic sales of 68827 units (including Nepal) in 2017 compared to 63927 units (including Nepal) in 2016.
The introduction of new product and Yamaha’s increasing focus on expanding to tier-II and III cities, thus reaching out to larger groups of target population has been instrumental in boosting its sales.
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April 2017 |
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| Domestic (including Nepal) |
68827 units |
Commenting on the company’s sustained growth, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The sale numbers bear testimony to Yamaha’s focus in growth, regardless of circumstantial challenges like what the industry recently confronted with the ban on BS III inventory. As the company is eyeing to achieve 1 million sales in 2017, it has introduced FZ 25, the macho street bike to cater to the premium segments that mostly dominates the urban market. On the other hand, the company will remain vigilant to tier II and tier III markets that could see reasonable surge in scooter sales.”
About Yamaha Motor India Sales Pvt. Ltd
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC), Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.
Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); Blue-Core Technology enabled models such as FZ 25 (249 cc), FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX(110 cc), Cygnus Ray-ZR(113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc) and YZF-R1 (998 cc).
