~ The initiative aims to encourage safe and responsible riding among children~
~ This birthday will also promote the importance of evolving “cashless” in a growing economy~
India Yamaha Motor Pvt. Ltd. celebrated the third birth anniversary of its mascot ‘Zippy’ today at Delhi Public School, Greater Noida. Under its ‘Safety First’ campaign, India Yamaha Motor Pvt. Ltd. had launched its first-of-a-kind Yamaha Children Safety Program (YCSP) in 2014. Through this initiative, Yamaha’s aim was to bring in a change in society by encouraging safe and responsible riding among kids. The campaign was launched along with the safety mascot ‘Zippy’ to promote the initiative. Zippy was created to bring about an interest among children about the program and to accomplish connect with them. On this occasion, the company also organized its YCSP program for young girls under 18 years of age as well as practical training sessions on riding for women above 18 years of age. This year’s celebration has also promoted the significance of cash free economy through divulging into the electronic banking habits for safe and secure handling of money.
Much to the delight of the children, the Indian Idol winner Ananya Nanda and Ms. Supranational 2014 Asha Bhatt graced the occasion and interacted with them.
Commenting on the occasion, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The purpose of introducing safety mascot Zippy is in line with Yamaha’s coherent commitment to increase awareness on road safety and safe riding globally. Through various extra-curricular activities for the kids, Yamaha’s Zippy imparts essential message on road safety and traffic rules in an engaging way. The 3rd birthday celebrations will also spread the words of emerging cashless in order to inculcate electronic banking practices. Zippy will encourage electronic banking habits among the kids which could shape their outlook for a potential future.”
Since 2014, the Yamaha Children Safety Program (YCSP) has spread across 575 districts in India.