UM Motorcycles enter Kerala, inaugurates its first dealership in Cochin

  • Flagship models Renegade Commando and Renegade Sports S available at state-of-the-art 2200sq. dealership
  • With dealership located at 36/2446B, Brahmasthanam,N.H-17, Edappally North, the company invites bike enthusiasts for test drives
  • Thirteen world-class showroom of UM Motorcycles in India
  • 24X7 Roadside Assistance Programme (RSA)available across Kerala

Cochin/New Delhi,16thJanuary, 2016:UM Motorcycles — the Indian arm of the American motorcycle maker UM International, LLC — along with Lohia Auto has opened its dealership in Cochin, the first dealership in the state of Kerala and thirteen in the country. The dealership, UM Cochin is located in36/2446B, Brahmasthanam, N.H-17, Edappally North.

Spread over an area of approx. 2200sq.ft, the dealership facility has a showroom integrated with an after-sales service facility to ensure that the customers receive best-in-class pre- and post-sales ownership experience. Also, recently launched 24*7 Roadside Assistance Programme is available across the state.

Speaking to the media about their new dealership, Mr. Rajeev Mishra, CEO – UML, said, we are delighted to open our first dealership in the state of Kerala. South India contributes to a major share of the Indian two-wheeler market in the country. Hence, this is the first of numerous dealerships we plan to open in this region. The opening of this dealership is in line with our road map to have of a pan India presence by the end of 2017.We are confident that we shall get a good response from motorcycle enthusiasts in Cochin and surrounding areas. Our unique form of motorcycling is centered around the idea of a perfect connect between the rider, his bike and the terrain he rides through. We call this Pure Motorcycling. We have been working very hard to create motorcycles that engage deeply and are a pleasure to ride in real world riding conditions and speed. With a perfect combination of aesthetics, dynamism and perfect road handling, our UM products provide a truly unmatched biking experience. This dealership will house our flagship products like Renegade Commando and Renegade Sports S.”

On this occasion, Mr. SiyadT.A.Rahman, MD, Backwater UM, said, in order to serve our clientele with enthusiasm and passion we are proud to launch our first UM Motorcycles showroom and workshop facility in Kerala. As UM Motorcycles dealers in Cochin, we commit ourselves to delivering the UM experience to all UM lovers. The level of interest in the UM brand in Cochin has been very positive. Our investment in this new facility has already been rewarded by orders and deliveries which we have received prior to this opening.

The Renegade Commando is a low-slung cruiser powered by a high-powered 280 cc engine with 25 BHP at 8,500 rpm and 21.8 Nm of torque at 7,000 rpm, mated to a six-speed transmission. This lightweight machine has a 200 mm ground clearance and an inbuilt USB charging point. The front disc brakes improve the braking efficiency drastically while radiation increases the engine efficiency. The bike comes with wide handlebars and hydraulic telescopic front suspension and spring rear suspension, which is ideal for a cruiser-segment motorcycle. The Renegade Commando will be available at INR 1.74lakhs (ex-showroom, Cochin).

The Renegade Sports S model also shares the same engine as the Renegade Commando. The Renegade Sports S was much appreciated when it was showcased at the 2015 EICMA in Milan. The Renegade Commando and its sibling Renegade Sports S come with an electric start. An innovative feature called Service Alert Maintenance comes as a standard fitment in both Renegade Commando and Renegade Sports S. The LED Lights come as a standard in Sports S version. Six-speed synchronized mesh has been added for easy cruising. The front wheel has telescopic suspension while the rear wheel has dual shock absorbers. These motorcycles have a fuel tank of 18 liters with a kerb weight of 172 Kg. The Renegade Sports S is available at INR1.68lakhs (ex-showroom, Cochin).

About UM International, LLC

 Known for crafting quality bikes that not only ride but conquer the road, UM Motorcycles International, LLC has established itself a leader in offering products that have changed the dynamics of transportation and riding. Since its inception, the brand has been constantly innovating and creating great concepts to provide exceptional transportation to its customers.

UM International’s US based headquarters in Miami, FL lead the company’s global strategy in sales, marketing, R&D, manufacturing, financial and after sales service efforts worldwide. Product design, innovation and engineering is born in the company’s Miami based R&D and Design center and carries American DNA. With more than 1500 stores worldwide, the company is present in more than 35 countries with manufacturing facilities through JV alliances in the Philippines and Bangladesh to attend to the domestic demand in these two markets and consolidate its expansion into more than 10 ASEAN (Association of Southeast Asian Nations) markets including Indonesia, Malaysia, Thailand and Vietnam.

 About UM Lohia Two Wheelers Pvt. Ltd (UML)

With similar ideologies to revolutionize the industry and change the dynamics of transportation, US-based UM International, LLC &Lohia Auto joined hands in September 2014 to form UM Lohia Two-Wheelers Pvt. Ltd. (UML). So far, an investment of INR 100 crores has gone into this JV for business expansion. Manufacturing has been already underway at the Lohia Auto’s Kashipur facility in Uttarakhand which will also support the Government’s ‘Make in India’ initiative.