- Rolls-Royce’s most seductive motor car presented for the first time in South India
- Dawn embarks on tour of South India: Chennai, Coimbatore, Hyderabad, Kochi
- South India expected to be future growth area for Rolls-Royce
- Pinnacle drophead continues tradition of specially built Rolls-Royce convertibles such as “The Star of India”
Rolls-Royce Motor Cars presents Dawn, the new four-seater, super-luxury Drophead, for the first time in South India, resetting the benchmark for super-luxury convertibles in the region.
With South India’s progressive economy, growing appetite for luxury goods and increasing number of successful entrepreneurs, Rolls-Royce has targeted the area for future growth.
Asia Pacific Regional Director, Paul Harris, said, “South India continues to be a very important area for Rolls-Royce, which is both an economic growth driver for the country and an increasingly vibrant market for super-luxury goods. The tour of Dawn in the region signals our confidence in the potential of cities such as Chennai, Hyderabad and Kochi.”
The success of Dawn is helping to broaden the brand’s audience into younger segments as well as appeal to more established customers. Its bold and contemporary design signals the transformation of the brand, yet retains all the hallmarks of Rolls-Royce excellence in craftsmanship and engineering.”
Vasanthi Bhupathi, Director for Kun Motoren added, “Since our appointment in 2011 as an official dealer for Rolls-Royce Motor Cars we have seen our business and the portfolio of iconic cars grow, offering more choices to our clientele. The success of Ghost and Wraith has paved the way for Dawn, which will again be the pinnacle luxury item for South India.”
No compromise engineering
The new Rolls-Royce Dawn features 80% unique body panels and even new tyres as special fitment for the model.
Rolls-Royce’s engineers have paid great attention to Dawn’s roof, which delivers the silence of a Wraith when up and operates in just over 20 seconds at a cruising speed of up to 50km/h. Working with a fabric roof configuration, the goal was to make the quietest convertible car in the world today. This quest for silence applied to all aspects of the roof’s engineering and by extension the new motor car. Now etched into automotive parlance – the smooth and noiseless mechanism of Dawn’s roof is called the ‘Silent Ballet’.
The roof tops a graceful, beautiful and sensuous design, whilst remaining one of the largest canopies to grace a convertible car – second only to that of the Rolls-Royce Phantom Drophead Coupé.
True four-seater space
Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the brand’s peerless craftsmanship combined with a philosophy of effortless, yet invigorating driving experience.
“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day
basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”
Moving automotive sculpture
Dawn’s highly contemporary, four-seat super-luxury Drophead is an evolution of Rolls-Royce’s design language, with one clear objective: to make a car that looks as beautiful with its roof up as with it down.
Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of the windscreen, the swage line that flows over the rear haunches and the high beltline that rises along the profile give the impression of effortless dynamism. The very same rising beltline wraps around the rear passenger cabin to create a cosseting effect.
The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels – enticing an owner or passenger to enter Dawn.
Recommended Retail Pricing is from 6.25 Crore.
