Monthly update from Royal Enfield – September 2016

Royal-Enfield-Logo-Design-Crest-Monogram-motorbikes-livery

Sales performance

Royal Enfield continues 2016 with a strong sales performance and posted sales of 57842 motorcycles in combined domestic wholesale and exports in September 2016 recording a growth of 30% over same period last year.

Vehicle sales SEPTEMBER YTD
2016 2015 Growth 2016 2015 Growth
DOMESTIC 56958 43741 30% 307150 229538 34%
EXPORTS 884 750 18% 7274 4686 55%
TOTAL BUSINESS 57842 44491 30% 314424 234224 34%

Business Update

Royal Enfield Himalayan launched in Nepal

Royal Enfield launched the Himalayan—a motorcycle purpose-built for adventure and touring in the Himalayas this month in Nepal. With Royal Enfield’s presence in the country dating back to 2002 and the terrain in Nepal, the company has been facilitating long distance rides such as the Tour of Nepal that saw its fifth edition this April. With its purpose-built ground-up design, the Himalayan is a simple and capable to go-anywhere motorcycle that will redefine adventure touring in Nepal. The new motorcycle is open for booking at Royal Enfield’s exclusive distributor stores in Naxal & Balkumari, Kathmandu, Nepal.

Happy Socks limited edition range unveiled at Royal Enfield brand store in Mumbai

Royal Enfield and Happy Socks, a leading European brand for designer socks and men’s underwear, partnered to launch a limited edition, multi-product line capsule collection of apparel & accessories for men that include motorcycling jackets, sweatshirts, t-shirts, helmets and a series of socks and boxer briefs. As an ode to the collaboration, Royal Enfield has also created four limited edition Continental GTs, that will be displayed at Happy Socks exclusive brand stores in cities like London, Stockholm, Copenhagen and Mumbai.

The line of limited edition apparel and accessories will be available at Royal Enfield’s exclusive gear stores and on – https://store.royalenfield.com/collections/happy-socks

New Royal Enfield store launched in Delhi

Royal Enfield launched its new dealership, Centrum Motorcycles situated at Naraina Vihar, Delhi. The new store houses full line-up of Royal Enfield motorcycles,  gear and accessories and also has a fully-equipped service station. Renowned motorsport rally champion, Gaurav Gill is behind the this venture. While the dealership is spread over an area almost 2000 sq feet, the service centre is 5000 sq feet. 20 vehicles can be serviced at a time among which, 12 are automated. The state of art workshop offers complete regular and accidental repair along with free pick and drop, washing and coating  services.