Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the introduction of a bold new dual tone exterior colour on its popular tough and stylish TUV300.
The dual tone colour scheme will be a combination of a silver body with black roof, blackened side pillars and dual tone front & rear bumpers and will be introduced on the T8 100HP Manual transmission model of the TUV300. The dual colour combination has been carefully chosen to add to the style quotient of the TUV300, and increase its appeal amongst urban buyers. This new dual colour model is an addition to the existing 7 attractive shades of Verve Blue, Dynamite Red, Molten Orange, Glacier White, Majestic Silver, Bold Black and Bronze Green.
Speaking on the introduction of the new two tone colour scheme in the TUV300, Vivek Nayer, Chief Marketing Officer, Automotive Division, M&M Ltd., said, “The launch of the new silver & black dual tone TUV300 will build on its aspiration quotient by dialling up on style and exclusivity, and thus further enhance the brand’s appeal. We are confident that this new colour scheme will soon become very popular among our discerning customers and fans.”
The price of the new colour variant will be Rs 15,000 more than the regular single colour – Rs. 9.15 lac (Ex showroom, Delhi) for the top end T8. The new silver & black dual tone TUV300 will be available for bookings at Mahindra dealerships. For other colours & variants in dual tone, there will be an option of black / white roof decal available through Mahindra Genuine Accessories as well.
Launched in September 2015, the TUV300 was designed in-house and built on an all-new platform, inspired by a battle tank which gives it a tough, bold & stylish character. It inherits Mahindra’s legendary tough and rugged DNA while its authentic “true-blue” SUV stance establishes its extraordinary road presence. Having sold more than 35,000 units since its launch, in FY16, the TUV300 was the number 1 selling compact SUV (between Sep-Mar’16), eclipsing its nearest competitor comfortably. The TUV300 was also awarded the Value for Money Car of the Year 2016 & Compact SUV of the year 2016 by auto experts.
Mahindra recently also introduced a new higher powered engine option on the TUV300 – the mHAWK100 (73.5kW – 100 BHP power & 240 Nm of best in class torque). The TUV300 is India’s 1st SUV to offer autoSHIFT Automated Manual Transmission Technology (AMT) for automatic gear shifts and a fatigue-free driving experience. With its winning combination of bold true-blue SUV design, elegant interiors with 5+2 seating & superior driving pleasure, the TUV300 is a compelling value proposition.